MyDigitalFarmer

375 The Five Transformations Farmers Really Sell

Corinna96 — Wed, 19 Aug 2026 06:00:33 +0000

August 19, 2026

What if your customers aren’t actually buying your vegetables?

In this episode, Corinna shares a personal story from her son’s Air Force Basic Training that reinforced a key marketing principle, and it has nothing to do with farming.

If you’ve ever struggled to know what to say in your emails, on your website, or in your social media posts, this episode will help you uncover the deeper reason people choose to buy from your farm. Eventually all business owners realize that customers don’t buy products… they buy the life those products help create.

You’ll learn how to identify the transformation your farm really delivers, why some customer motivations matter more than others, and how this one mindset shift can change every piece of your marketing.

If you’re ready to stop talking about vegetables and start connecting with what your customers truly want, this episode is for you.

Helpful Links & Resources

What email provider do I use for my email marketing launches? I recommend Kit.com — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms

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374 Behind the Launch: How Farmer’s Bag Toledo Went From Idea to Sold Out

Corinna96 — Wed, 12 Aug 2026 06:00:58 +0000

August 12, 2026

How do you go from a random idea… to selling out a brand-new food access program in just a few days?

In this episode, I’m pulling back the curtain on the complete behind-the-scenes story of launching Farmer’s Bag Toledo.

You’ll hear how one unexpected meeting planted the seed, how the right partnership changed everything, why we chose to beta test instead of trying to make it perfect, and all the practical work that happened behind the scenes—from pricing and logistics to technology, funding, naming, messaging, and launch strategy.

If you’ve ever had an idea sitting in your notebook wondering…

“Could this actually become something?”

…this episode will show you exactly how we walked one idea all the way into the marketplace.

Inside this episode you’ll discover:

Why one unexpected opportunity made us believe Farmer’s Bag Toledo needed to exist.
How the right strategic partnership accelerated everything.
Why thinking of it as a beta test removed so much pressure.
The dozens of decisions every new offer requires before anyone can buy.
How we built the offer itself—from pricing and bonuses to messaging and positioning.
The technology stack we used to automate the customer experience.
The launch sequence that created momentum before the doors even opened.
What surprised me most after watching the entire launch unfold.
The biggest lesson I’ll carry into every future offer I build.

Whether you’re launching a CSA, opening a farm stand, starting a flower subscription, or creating something completely new, this episode is really about learning how successful offers are designed.

Helpful Links & Resources

See the sales page for the Farmer’s Bag Toledo here. I mentioned it in this episode.

Download the Farmer’s Bag Toledo Promo Flier. I originally created this as something to pass out to potential customers to explain what it was in a nutshell. In the end, we didn’t need to use it that way. Instead I gave it to my media outlets to help explain our pitch.

I mention Zapier in this podcast. This is a tool that will connect apps to each other and create automations for you.

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 374 Behind the Launch: How Farmer’s Bag Toledo Went From Idea to Sold Out appeared first on MyDigitalFarmer.

373 The 7 Essential Offers Every Farm Business Needs

Corinna96 — Wed, 05 Aug 2026 06:00:11 +0000

August 5, 2026

Imagine asking the first runner in a relay race to carry the baton from the starting line all the way to the finish. No winning team would do that.

Yet many farm businesses unknowingly expect one offer to do exactly that.

In this episode, I introduce a simple framework that completely changed the way I think about marketing: The Offer Portfolio. Instead of relying on one offer to attract new customers, create first-time buyers, build loyalty, increase order value, and generate referrals, you’ll discover the 7 essential offers every farm business should consider — and the unique role each one plays.

Just like a relay team, every offer has one job: run its leg of the race, then pass the baton to the next.

In this episode, you’ll discover:

Why every offer should have one clear job.
The 7 essential offers every farm business needs.
How each offer pulls a different business growth lever.
Why customers need a series of easy “yeses” instead of one giant leap.
How to identify the missing “runner” that’s holding your business back.

By the end of this episode, you’ll stop asking,

“What should I sell next?”

…and start asking, “Which runner is missing from my relay team?”

Helpful Links & Resources

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

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372 Dealing with Dread: The Hidden Marketing Obstacle That’s Keeping Farmers Stuck

Corinna96 — Wed, 29 Jul 2026 06:00:32 +0000

July 29, 2026

Have you ever found yourself putting off the very marketing task that could help your farm grow?

Writing the email. Launching the promotion. Recording the video. Raising your prices. Building the sales page.

You know it needs to get done… but every time you think about it, you feel that heavy sense of dread.

In this episode, I share a personal discovery that is challenging the the way I think about procrastination, marketing, and business growth. After catching myself avoiding two important projects this month, I realized something surprising:

I wasn’t avoiding the work. I was avoiding the story I was telling myself about the work.

That insight sent me down a rabbit hole and led me to one powerful realization.

In this episode, we’ll explore why your brain creates dread in the first place, why we often mistake uncertainty for difficulty, and why many farmers wrongly conclude they’re “bad at marketing” when they’re really just avoiding uncomfortable marketing tasks.

Most importantly, I’ll show you how to reinterpret dread—not as a stop sign, but as a possible indicator that you’re standing at the edge of growth.

If you’ve been procrastinating on marketing, struggling to take action, or feeling stuck in your farm business, this episode will give you a completely new way to think about what’s really holding you back.

Helpful Links & Resources

What email provider do I use? I recommend Kit.com — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 372 Dealing with Dread: The Hidden Marketing Obstacle That’s Keeping Farmers Stuck appeared first on MyDigitalFarmer.

371 Rebroadcast: Use This Weekly Checklist to Sell More at the Farmer’s Market

Corinna96 — Wed, 22 Jul 2026 06:00:29 +0000

July 22, 2026

This podcast is for all of you who go to farmer’s markets!!

Do you want to walk away from the market feeling like you did everything you could to maximize sales that day?

Here’s a fact: You’re going to sell more at the farmer’s market if you do a little bit of preparation in the sales strategy department.

In this episode, I’m sharing my checklist of “things to make sure you do” before you hop into the truck and head to market. Things like: create a weekly special offer. Print this checklist out and create a workflow each week to check them off. The more of these you can do, the more revenue you will drive.

Promise.

To get them all in a nice tidy checklist, subscribe here. https://www.mydigitalfarmer.com/saleschecklist

Helpful Links & Resources

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

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370 Finding the Friction That’s Costing You Sales

Corinna96 — Wed, 15 Jul 2026 06:00:40 +0000

July 15, 2026

Every farm has friction. The question is… can you see it?

Friction is anything that makes buying from your farm harder than it needs to be. It shows up in every business—often in places we’ve become blind to because we know our own systems so well. The good news? You don’t have to eliminate every point of friction to see results. Sometimes removing just one obstacle can make a meaningful difference.

In this episode, I’ll introduce you to the concept of becoming a Friction Detective. Together, we’ll explore the most common places friction hides in a farm business, the questions you should be asking as you audit your customer experience, and how to identify one simple improvement you can make this week to help more customers move from interested… to buying.

It’s time to put on your detective hat.

Listen now.

Helpful Links & Resources

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 370 Finding the Friction That’s Costing You Sales appeared first on MyDigitalFarmer.

369 The One Metric That Tells You if Your Farm Leads Are Actually Worth Anything

Corinna96 — Wed, 08 Jul 2026 06:00:28 +0000

July 8, 2026

What is a lead actually worth to your farm business?

Most farmers know how many email subscribers they have.

Far fewer know what those subscribers are actually worth.

And that can lead to some very bad marketing decisions.

In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that helps you measure the value of the people entering your world — i.e. whether they came from a Facebook ad, a farmers market, a farm tour, a referral, or a lead magnet.

You’ll learn how to calculate EPL, why it’s different from Cost Per Lead, and how it can help you decide which marketing activities deserve more of your time, money, and attention.

In this episode, we’ll discuss:

What Earnings Per Lead (EPL) is and why it matters
Why Cost Per Lead can be misleading
How to calculate EPL using a simple formula
How to track the value of different lead sources
Why some leads are far more valuable than others
Real-world examples from CSA farms, meat producers, flower farms, and online stores
How EPL can help you make smarter marketing decisions

If you’ve ever wondered whether your lead magnets, email list growth efforts, farm tours, or Facebook ads are actually producing customers, this episode will give you a new way to look at your marketing.

Listen now.

Helpful Links & Resources

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 369 The One Metric That Tells You if Your Farm Leads Are Actually Worth Anything appeared first on MyDigitalFarmer.

368: How to Prioritize Your Farm Marketing When Time Is Tight

Corinna96 — Wed, 01 Jul 2026 06:00:04 +0000

July 1, 2026

One of the questions I hear all the time from farmers is:

“What marketing channel should I focus on?”

Or:

“If I only have a few hours a week, what’s the minimum marketing I need to do?”

But I think that’s the wrong question.

The real question is:

Where should I invest my limited marketing time so it creates the biggest impact?

In this episode, I share a simple framework to help you decide where your marketing time should go based on the three metrics that actually drive farm revenue: customer count, average order value, and order frequency.

We’ll talk about the four places marketing time can go, why some marketing activities create far more leverage than others, and how to know whether your next hour should be spent communicating, planning, optimizing, or measuring.

If you’ve ever felt overwhelmed by all the marketing advice out there (or wondered if you’re spending your time on the right things), this episode will help you focus on what matters most.

This Week’s Homework Challenge:

Grab a piece of paper and write down these three numbers:

How many paying customers do you currently have?
What is your average order value?
How often does the average customer buy from you?

Then ask yourself:

Which one feels like the biggest opportunity?
Which one, if improved, would have the biggest impact on your farm’s revenue?

Knowing this data is step 1 to help you figure out how to best spend your marketing time and dollars this week.

Helpful Links & Resources

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

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367 Not Every Offer Is a First Offer: A Live FMS Coaching Call with Pigasus Meats

Corinna96 — Wed, 24 Jun 2026 06:00:41 +0000

June 24, 2026

What happens when you launch an offer that seems like a no-brainer… and nobody buys it?

In this episode, you’ll listen in on a real Farm Marketing School coaching call with Lexi from Pigasus Meats. Lexi came to the call frustrated because their Simple Supper Box subscription had only attracted one customer after months of promotion.

As we dug into the problem, we uncovered a lesson that applies to every farm business:

Not every offer is the right first offer.

Many farmers assume that if an offer isn’t selling, the offer itself must be flawed. But sometimes the real issue is where that offer sits in the customer journey.

A meat subscription might be a fantastic offer.

A membership, bundle, or annual commitment might be a fantastic offer.

But if you’re asking brand-new customers to make a big commitment before they’ve built trust in your farm, even a great offer can struggle.

In this coaching call, you’ll hear us explore:

How customers move from stranger to superfan
Why some offers belong later in the customer journey
The mistake farmers make when they lead with a high-commitment offer
How to identify the products that should come before your premium offer
Why sequencing matters just as much as pricing and positioning

If you’ve ever launched something that didn’t get the response you hoped for, this episode will challenge you to look beyond the offer itself and ask a different question:

Is this the right offer… for this stage of the relationship?

Listen now.

This Week’s Homework Challenge:

Make a list of every offer in your business. Then put them in order based on what a brand-new customer should buy first.

What’s the easiest, lowest-risk way to get started with you?
What’s the next step after that?
And what comes after that?

When you’re done, look at your most profitable offer and ask yourself:

Have I earned the right to present this offer yet?

Because not every offer is a first offer.

Listen now.

Helpful Links & Resources

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

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366 What Farmers Can Learn from Aldi’s “Shop First” Strategy

Corinna96 — Wed, 17 Jun 2026 06:00:07 +0000

June 17, 2026

I got this podcast episode idea in the middle of Aldi.

Seriously.

I was walking down the grocery aisle when a sign stopped me in my tracks. It said:

“Shop Aldi First.”

And I remember thinking: “Dang. That’s good.”

Buried inside that simple phrase was a powerful marketing lesson that applies to almost every direct-to-consumer farm business.

Aldi isn’t trying to convince customers to buy everything from them.

They’re trying to become the first stop.

In this episode, I unpack the marketing strategy behind Aldi’s campaign and show how farmers can apply the same thinking to become the first place customers think of when they need your __________________.

This is going to make you THINK!!

Helpful Links & Resources

Ep 333 Finding Your Farm’s Gateway Product – I reference this in the podcast. It’s a great primer on how to find your farm’s official “first offer.”

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 366 What Farmers Can Learn from Aldi’s “Shop First” Strategy appeared first on MyDigitalFarmer.