MyDigitalFarmer

361 The Missing Piece in Your Farm Business: The Success Path

Corinna96 — Wed, 13 May 2026 06:00:06 +0000

May 13, 2026

There’s a missing piece in most farm marketing funnels, and it lives after the sale.

If your customers feel overwhelmed, unsure what to do, or like they’re “failing” with your product… they don’t come back.

In this episode, I’m breaking down the concept of a Success Path — the intentional roadmap you build to guide your customer from confusion → confidence → transformation.

When you build this well, you don’t just create repeat buyers… you create loyal fans who trust you, stick with you, and tell others.

Listen now.

What You’ll Learn:

What a Success Path actually is (and why it’s the most overlooked part of your funnel)
The key elements every success path needs:
Why teaching matters (and the kinds of skills your customers need to succeed)
How to think like a guide: building frameworks, processes, and “curriculum” for your customers
The power of normalizing roadblocks—and how it keeps people from quitting
Why community and belonging are retention superpowers

Once you see the path, you can start building resources around it:

Simple how-to videos (YouTube, social, website)
PDFs, checklists, and quick-start guides
Recipes, tutorials, and tool lists
A “home base” (Google Doc, Google Sheet, or webpage) to organize everything
Evergreen content you can reuse year after year

Over time, this evolves into a repeatable system. This episode will show you how to get started with this key element in your sales process.

Listen now.

Helpful Links & Resources

Join my CSA Academy membership for $19/month (get access to Corinna’s full library of CSA training resources that her CSA members get). You have my permission to use the resources inside for your own farm business, as long as you are a paying member.

Gut Healing Resource Page (Example of a Success Path in Action)
I mentioned my Shared Legacy Farms Gut Healing Resource Page in the episode. You can view it here!

What email provider do I use? I recommend Kit.com — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

Subscribe on your favorite podcast app so you never miss an episode.
Leave a Review on Apple Podcasts, because it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)

The post 361 The Missing Piece in Your Farm Business: The Success Path appeared first on MyDigitalFarmer.

360 What to Do with Your Farm’s Greatest Hits

Corinna96 — Wed, 06 May 2026 06:00:12 +0000

May 6, 2026

I own every single album by the Indigo Girls.

I’m a true fan. I know the deep cuts. The obscure songs. The ones most people have never heard of.

But the album I reach for the most?…Their greatest hits.

The one with all the favorites. The songs I already know I love. And it got me thinking…

What if your farm had a “greatest hits album”?

Most farmers are sitting on their most powerful sales tool… and not using it.

Your best sellers—the products your customers already love—are doing more work than you think. But if you’re not intentionally leveraging them?

You’re leaving money on the table.

In this episode, I’m breaking down how to identify your farm’s “greatest hits”… and more importantly, what to actually do with them so they drive more sales, higher order values, and repeat purchases.

Listen now.

Resources:

What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 360 What to Do with Your Farm’s Greatest Hits appeared first on MyDigitalFarmer.

359 Are You Tracking This Number in Your Farm Business?

Corinna96 — Wed, 29 Apr 2026 06:00:41 +0000

April 29, 2026

What if the growth you’ve been chasing… isn’t actually about getting more customers?

In this episode, I’m introducing a simple (but incredibly powerful) metric called Customer Value. And once you understand it, it will completely change how you think about your farm’s revenue, your marketing, and your growth strategy.

Most farmers are focused on the wrong lever.

They’re trying to bring in more people…
when the real opportunity might already be sitting inside their current customer base.

Inside this episode, I’m going to show you:

What Customer Value actually is (and how to calculate it for your farm)
Why this number brings clarity and predictability to your revenue
How it helps you make smarter marketing decisions (including what you can afford to spend to get a new customer)
And the mindset shift that moves you from chasing sales… to building a system

We’ll also walk through a real-life example of a farmers market vendor and show how small changes—like getting someone to come back one more time or spend a few dollars more per visit—can dramatically increase your revenue without adding a single new customer.

This is one of those episodes that will quietly rewire how you think about growth.

Listen now.

Resources:

What email provider do I use for my email promotions? I recommend Kit.com. — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 359 Are You Tracking This Number in Your Farm Business? appeared first on MyDigitalFarmer.

358 Timing is Everything: The Best Time to Sell Your Farm Products

Corinna96 — Wed, 22 Apr 2026 06:00:49 +0000

April 22, 2026

I walked into the grocery store this week… and it felt like Easter punched me in the face.

Everywhere I turned, there were Easter baskets, chocolate bunnies, pastel packaging, even M&M’s rebranded as “eggs.” It wasn’t just a reminder that Easter was coming—it was a full-on invitation to buy like it was Easter.

And here’s the weird part… I found myself wanting things I didn’t even plan to buy.

If your farm products aren’t selling, it might not be your pricing… your offer… or even your marketing.

It might be your timing.

In this episode, I’m breaking down the 5 moments when your customer’s “taxi light” turns on—those short windows when they’re actually ready to buy. When you understand these moments, you stop pushing products… and start meeting demand that’s already there.

You’ll learn how to spot these windows, avoid wasting energy selling at the wrong time, and start aligning your promotions with when your customer is already primed to say yes.

Listen now.

Resources:

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 358 Timing is Everything: The Best Time to Sell Your Farm Products appeared first on MyDigitalFarmer.

357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours

Corinna96 — Wed, 15 Apr 2026 06:00:21 +0000

April 15, 2026

We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early.

But here’s the thing—this wasn’t luck.

This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven’t shared before.

If you’ve ever run a promotion and thought, “Why didn’t this sell as well as I hoped?”—this episode is your behind-the-scenes look at what actually moves the needle.

I’m walking you through the anatomy of this year’s Spring Plant Sale launch—what I changed, what worked better than expected, and a few “a-ha” moments that apply to any kind of farm promotion (not just plant sales).

We’ll talk about:

Why I focused almost entirely on email (and what happened because of it)
The subtle shifts I made to the offer that dramatically increased average order value
What I did during the first few hours of the launch that most people overlook
And one simple post-purchase move that can shape how your customers behave next time

This is part case study, part workshop; and if you’re planning any kind of seasonal promotion, you’ll want to listen.

Listen now.

Resources:

Listen to my podcast from last year’s Spring Plant Sale Launch Ep 253, and the discoveries I made then. Do you hear similar themes? Ep 253 How to Build a Spring Plant Sale Promo Campaign

Thank You to Our Podcast Sponsors:

Learn more and enroll at: www.mydigitalfarmer.com/fms

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours appeared first on MyDigitalFarmer.

356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright

Corinna96 — Wed, 08 Apr 2026 06:00:07 +0000

April 8, 2026

What actually happens inside a Farm Marketing School coaching call?

In this episode, you’re getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from Jones Brothers Farms serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef.

In this conversation, we dig into social media strategy, what’s actually working (and what’s not), and how to think about content in a way that builds your email list—not just your follower count. We also explore what it looks like to step more fully into your role as the “face” of your brand… even when that feels a little uncomfortable.

What You’ll Walk Away With:

A clearer understanding of what social media is actually supposed to do for your farm
A fresh perspective on video content (and why it matters more than you think)
Insight into how strong brands are built—often without the farmer even realizing it
A glimpse into the kind of feedback and coaching that can unlock your next level

If you’ve ever wondered:

“Am I doing this right?”
“Why isn’t my content growing my audience?”
“What should I actually be focusing on next?”

…you’ll want to listen in!

Listen here.

Resources:

After three months inside Farm Marketing School, members can book calls just like this one. It’s one thing to learn the material. It’s another thing to have someone look at your business and help you see what you can’t. If you’ve ever wished for that kind of clarity and direction… join my community of go-getter farm marketers here: www.mydigitalfarmer.com/fms

Thank You to Our Podcast Sponsors:

Learn more and enroll at: www.mydigitalfarmer.com/fms

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright appeared first on MyDigitalFarmer.

355 3 Mindset Blocks Behind Selling Farm Products

Corinna96 — Wed, 01 Apr 2026 02:00:37 +0000

April 1, 2026

You don’t have a marketing problem.

You have a hesitation problem.

I see it all the time. Farmers build the offer. They grow the list. They do the marketing prep work.

And when it’s time to promote?… They pull back.

The question is why?

This episode aims to uncover those beliefs quietly running your marketing. If you’ve ever thought:

“I don’t want to be annoying.”
“If they didn’t buy, maybe it’s me.”
“Good products should sell themselves.”

You’re not alone. We dig into the three mindset blocks that keep farmers from selling confidently. We uncover what’s going on behind the thought, and reframe a new way of thinking about marketing — one that positions you as a servant leader to your customers.

Listen now.

Resources:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Learn more and enroll at: www.mydigitalfarmer.com/fms

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 355 3 Mindset Blocks Behind Selling Farm Products appeared first on MyDigitalFarmer.

354 Stop Selling the Product — Start Building the Offer

Corinna96 — Wed, 25 Mar 2026 06:00:12 +0000

March 25, 2026

Are you selling a product… or are you selling an offer?

Most farmers think they’re selling the product.

“I sell lamb chops.”
“I sell bouquets.”
“I sell eggs.”

But customers don’t actually buy products.

They buy offers.

In this episode, I unpack the difference between the two, and why learning how to build an offer around your farm product can dramatically increase your sales.

If you’ve ever felt stuck thinking, “I just have this product… how do I sell it?” this episode will open your eyes to a whole new way of thinking about marketing.

You’ll learn what an offer actually is, why it matters, and how to start spotting powerful offer ideas everywhere you look.

Listen now.

Resources Mentioned In This Episode:

Ep 236 – How to Raise Your Prices (and Make More $) Using Price Anchoring
https://directory.libsyn.com/episode/index/id/28288169

Ep 334 – The Anatomy of a Great Email Offer — An Audit
https://directory.libsyn.com/episode/index/id/38448215

FunctionHealth.com — this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don’t check for, but are really significant! It’s been an empowering step for me!) The cost is $399/year, and covers the tests! Use this affiliate link and get $25 off.

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon’s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It’s an aligned, ethical way to expand your product suite and serve your customers well. If you’re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you’ll get:
Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
Templates & swipe files to save you hours of work
Live coaching calls every month for strategy & support

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

The post 354 Stop Selling the Product — Start Building the Offer appeared first on MyDigitalFarmer.

353 Turn FAQs Into Farm Sales: Answer the Questions That Stop Customers From Buying

Corinna96 — Wed, 18 Mar 2026 06:00:20 +0000

March 18, 2026

The other day I found the perfect desk on Facebook Marketplace.

Great photos.
Fair price.
Only ten minutes away from my house.

But I didn’t buy it.

Why?

Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn’t tell if it would fit our space… so I moved on.

And it made me realize something.

Farm customers do this all the time.

They want to buy… but a small unanswered question stops them from moving forward.

If customers are interested in your farm but not actually buying, the problem might not be your product — it might be the questions your marketing isn’t answering.

In this episode, I’m unpacking the concept of customer objections and why understanding them is one of the most powerful marketing skills you can develop as a farmer.

You’ll learn:

Why FAQs and customer objections are basically the same thing
The most common questions farm customers ask before they buy
Where in your marketing you should be answering these questions
How unanswered objections quietly kill sales

When you start intentionally addressing the questions your customers already have, something powerful happens…

Your marketing becomes clearer. Your customers feel more confident. And sales become easier.

Listen here.

Resources Mentioned In This Episode:

Thank You to Our Podcast Sponsors:

Local Line:

Citizen Salmon Alaska

Farm Marketing School:

Inside, you’ll get access to bite-sized marketing projects like:

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

The post 353 Turn FAQs Into Farm Sales: Answer the Questions That Stop Customers From Buying appeared first on MyDigitalFarmer.

352 The Hidden Goal of Every Farm Promotion

Corinna96 — Wed, 11 Mar 2026 06:00:47 +0000

March 11, 2026

I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships.

That was it.
40 spots. Hit the revenue goal. Move on.

But as I was building the emails, teasing it on social media, and checking my stats inside Kit (my email service provider), I noticed something unexpected…

My email list had jumped a LOT.

And it wasn’t random. It was happening because of how I positioned the promotion before it ever opened.

That’s when it clicked!

Every promotion has a second goal. And most farmers completely miss it.

Yes, promotions are meant to generate revenue.

But they can also be powerful email list growth engines — if you structure them intentionally.

Inside Farm Marketing School, I serve vegetable CSA farmers, grass-fed meat producers, flower growers, dairy farms, microgreen subscriptions, and value-added brands — and this principle applies to every single one of them.

In this episode, I unpack:

Why most farmers unintentionally leave this opportunity on the table
How to rethink the “runway” before you open the doors
Why insider access can transform your email list into a VIP club
And how this strategy works whether you’re selling vegetables, meat, flowers, dairy, microgreens, value-added products, or farm experiences

If you want to know exactly how to structure this strategy for your next launch, you’ll need to listen in.

Listen now.

Resources Mentioned in This Episode:

Learn more and enroll at: www.mydigitalfarmer.com/fms

Thank You to Our Podcast Sponsors:

Local Line:

Citizen Salmon Alaska

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 352 The Hidden Goal of Every Farm Promotion appeared first on MyDigitalFarmer.