MyDigitalFarmer

372 Dealing with Dread: The Hidden Marketing Obstacle That’s Keeping Farmers Stuck

Corinna96 — Wed, 29 Jul 2026 06:00:32 +0000

July 29, 2026

Have you ever found yourself putting off the very marketing task that could help your farm grow?

Writing the email. Launching the promotion. Recording the video. Raising your prices. Building the sales page.

You know it needs to get done… but every time you think about it, you feel that heavy sense of dread.

In this episode, I share a personal discovery that is challenging the the way I think about procrastination, marketing, and business growth. After catching myself avoiding two important projects this month, I realized something surprising:

I wasn’t avoiding the work. I was avoiding the story I was telling myself about the work.

That insight sent me down a rabbit hole and led me to one powerful realization.

In this episode, we’ll explore why your brain creates dread in the first place, why we often mistake uncertainty for difficulty, and why many farmers wrongly conclude they’re “bad at marketing” when they’re really just avoiding uncomfortable marketing tasks.

Most importantly, I’ll show you how to reinterpret dread—not as a stop sign, but as a possible indicator that you’re standing at the edge of growth.

If you’ve been procrastinating on marketing, struggling to take action, or feeling stuck in your farm business, this episode will give you a completely new way to think about what’s really holding you back.

Helpful Links & Resources

What email provider do I use? I recommend Kit.com — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms

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371 Rebroadcast: Use This Weekly Checklist to Sell More at the Farmer’s Market

Corinna96 — Wed, 22 Jul 2026 06:00:29 +0000

July 22, 2026

This podcast is for all of you who go to farmer’s markets!!

Do you want to walk away from the market feeling like you did everything you could to maximize sales that day?

Here’s a fact: You’re going to sell more at the farmer’s market if you do a little bit of preparation in the sales strategy department.

In this episode, I’m sharing my checklist of “things to make sure you do” before you hop into the truck and head to market. Things like: create a weekly special offer. Print this checklist out and create a workflow each week to check them off. The more of these you can do, the more revenue you will drive.

Promise.

To get them all in a nice tidy checklist, subscribe here. https://www.mydigitalfarmer.com/saleschecklist

Helpful Links & Resources

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

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370 Finding the Friction That’s Costing You Sales

Corinna96 — Wed, 15 Jul 2026 06:00:40 +0000

July 15, 2026

Every farm has friction. The question is… can you see it?

Friction is anything that makes buying from your farm harder than it needs to be. It shows up in every business—often in places we’ve become blind to because we know our own systems so well. The good news? You don’t have to eliminate every point of friction to see results. Sometimes removing just one obstacle can make a meaningful difference.

In this episode, I’ll introduce you to the concept of becoming a Friction Detective. Together, we’ll explore the most common places friction hides in a farm business, the questions you should be asking as you audit your customer experience, and how to identify one simple improvement you can make this week to help more customers move from interested… to buying.

It’s time to put on your detective hat.

Listen now.

Helpful Links & Resources

Thank You to Our Podcast Sponsors:

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369 The One Metric That Tells You if Your Farm Leads Are Actually Worth Anything

Corinna96 — Wed, 08 Jul 2026 06:00:28 +0000

July 8, 2026

What is a lead actually worth to your farm business?

Most farmers know how many email subscribers they have.

Far fewer know what those subscribers are actually worth.

And that can lead to some very bad marketing decisions.

In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that helps you measure the value of the people entering your world — i.e. whether they came from a Facebook ad, a farmers market, a farm tour, a referral, or a lead magnet.

You’ll learn how to calculate EPL, why it’s different from Cost Per Lead, and how it can help you decide which marketing activities deserve more of your time, money, and attention.

In this episode, we’ll discuss:

What Earnings Per Lead (EPL) is and why it matters
Why Cost Per Lead can be misleading
How to calculate EPL using a simple formula
How to track the value of different lead sources
Why some leads are far more valuable than others
Real-world examples from CSA farms, meat producers, flower farms, and online stores
How EPL can help you make smarter marketing decisions

If you’ve ever wondered whether your lead magnets, email list growth efforts, farm tours, or Facebook ads are actually producing customers, this episode will give you a new way to look at your marketing.

Listen now.

Helpful Links & Resources

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

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368: How to Prioritize Your Farm Marketing When Time Is Tight

Corinna96 — Wed, 01 Jul 2026 06:00:04 +0000

July 1, 2026

One of the questions I hear all the time from farmers is:

“What marketing channel should I focus on?”

Or:

“If I only have a few hours a week, what’s the minimum marketing I need to do?”

But I think that’s the wrong question.

The real question is:

Where should I invest my limited marketing time so it creates the biggest impact?

In this episode, I share a simple framework to help you decide where your marketing time should go based on the three metrics that actually drive farm revenue: customer count, average order value, and order frequency.

We’ll talk about the four places marketing time can go, why some marketing activities create far more leverage than others, and how to know whether your next hour should be spent communicating, planning, optimizing, or measuring.

If you’ve ever felt overwhelmed by all the marketing advice out there (or wondered if you’re spending your time on the right things), this episode will help you focus on what matters most.

This Week’s Homework Challenge:

Grab a piece of paper and write down these three numbers:

How many paying customers do you currently have?
What is your average order value?
How often does the average customer buy from you?

Then ask yourself:

Which one feels like the biggest opportunity?
Which one, if improved, would have the biggest impact on your farm’s revenue?

Knowing this data is step 1 to help you figure out how to best spend your marketing time and dollars this week.

Helpful Links & Resources

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

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367 Not Every Offer Is a First Offer: A Live FMS Coaching Call with Pigasus Meats

Corinna96 — Wed, 24 Jun 2026 06:00:41 +0000

June 24, 2026

What happens when you launch an offer that seems like a no-brainer… and nobody buys it?

In this episode, you’ll listen in on a real Farm Marketing School coaching call with Lexi from Pigasus Meats. Lexi came to the call frustrated because their Simple Supper Box subscription had only attracted one customer after months of promotion.

As we dug into the problem, we uncovered a lesson that applies to every farm business:

Not every offer is the right first offer.

Many farmers assume that if an offer isn’t selling, the offer itself must be flawed. But sometimes the real issue is where that offer sits in the customer journey.

A meat subscription might be a fantastic offer.

A membership, bundle, or annual commitment might be a fantastic offer.

But if you’re asking brand-new customers to make a big commitment before they’ve built trust in your farm, even a great offer can struggle.

In this coaching call, you’ll hear us explore:

How customers move from stranger to superfan
Why some offers belong later in the customer journey
The mistake farmers make when they lead with a high-commitment offer
How to identify the products that should come before your premium offer
Why sequencing matters just as much as pricing and positioning

If you’ve ever launched something that didn’t get the response you hoped for, this episode will challenge you to look beyond the offer itself and ask a different question:

Is this the right offer… for this stage of the relationship?

Listen now.

This Week’s Homework Challenge:

Make a list of every offer in your business. Then put them in order based on what a brand-new customer should buy first.

What’s the easiest, lowest-risk way to get started with you?
What’s the next step after that?
And what comes after that?

When you’re done, look at your most profitable offer and ask yourself:

Have I earned the right to present this offer yet?

Because not every offer is a first offer.

Listen now.

Helpful Links & Resources

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

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366 What Farmers Can Learn from Aldi’s “Shop First” Strategy

Corinna96 — Wed, 17 Jun 2026 06:00:07 +0000

June 17, 2026

I got this podcast episode idea in the middle of Aldi.

Seriously.

I was walking down the grocery aisle when a sign stopped me in my tracks. It said:

“Shop Aldi First.”

And I remember thinking: “Dang. That’s good.”

Buried inside that simple phrase was a powerful marketing lesson that applies to almost every direct-to-consumer farm business.

Aldi isn’t trying to convince customers to buy everything from them.

They’re trying to become the first stop.

In this episode, I unpack the marketing strategy behind Aldi’s campaign and show how farmers can apply the same thinking to become the first place customers think of when they need your __________________.

This is going to make you THINK!!

Helpful Links & Resources

Ep 333 Finding Your Farm’s Gateway Product – I reference this in the podcast. It’s a great primer on how to find your farm’s official “first offer.”

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

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365 Build Your Farm’s “Dream 25” List

Corinna96 — Wed, 10 Jun 2026 06:00:01 +0000

June 10, 2026

What if the fastest way to grow your farm business wasn’t finding more customers… but finding the people who already HAVE your customers’ attention?

In this episode, I’m introducing the concept of the “Dream 25 List” — a simplified version of the famous Dream 100 marketing strategy — and showing farmers how to identify partnership opportunities hiding all around them.

We’re talking about:

why partnerships can accelerate trust faster than social media
how to identify businesses and influencers that already serve your ideal customer
examples of creative partnerships for flower farms, CSA farms, meat producers, and wedding flower growers

I also share real examples from Shared Legacy Farms, Anderson Farms, Weber Ranch, and a coaching call inside Farm Marketing School that sparked this conversation.

Homework Assignment:

Create your own Dream 25 List:

Who already has the trust and attention of your ideal customer?
Then choose THREE relationships to begin building this month.

Listen here.

Helpful Links & Resources

Join here: www.mydigitalfarmer.com/fms

What email provider do I use to connect with my farm customers? Choosing a good marketing email provider is SO important. It’s one of the most important tools for making money! I recommend Kit.com — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 365 Build Your Farm’s “Dream 25” List appeared first on MyDigitalFarmer.

364 CSA Buy Down Offers: Marketing Case Study with Thirsty Fruit Farm

Corinna96 — Wed, 03 Jun 2026 06:00:57 +0000

June 3, 2026

In this episode, I sit down with Krista Barzen-Hansen of Thirsty Fruit Farm — one of my students inside Farm Marketing School — to break down how her marketing has evolved over the past year.

In this farm marketing case study, we unpack:

how customers discover her farm,
how she nurtures leads,
how she’s constantly optimizing her “gateway” product
what content she creates,
how she thinks about onboarding,
the systems she’s building,
and how she’s learning to approach marketing with confidence and experimentation instead of overwhelm.

Krista’s primary sales model happens to be a CSA “buy down” structure, so much of the conversation naturally flows through that lens. But the real lesson here is seeing how marketing principles come together inside an actual farm business.

If you’ve ever wondered what it looks like to move from “random acts of marketing” into a more intentional marketing ecosystem… this episode will give you a practical example.

Listen now.

Helpful Links & Resources

Proof Sentence Live Workshop: Want help finding your farm’s proof sentence? This June inside Farm Marketing School, I’m hosting a bonus live workshop where we’ll write your farm’s proof sentence together. You’ll get time to draft it, share it for feedback, and get coached on revisions so you can use it in your emails, product descriptions, website, and social media.

Join here: www.mydigitalfarmer.com/fms

Krista’s “Tip Jar” FAQ ideas: Krista shared this strategy in our interview. Here’s a list of the questions she pulled from to make her IG reels:

Q1: “What if I don’t use everything before it goes bad?”

Q2: “I’ve tried a CSA before and felt overwhelmed. How is yours different?”

Q3: “What if my family won’t eat half the vegetables?”

Q4: “How much do I actually get? I don’t want to be overwhelmed.”

Q5: “What if I can’t cook everything before the next week?”

Q6: “What if I’m traveling and can’t pick up?”

Q7: “Do I have to commit to the whole season?”

Q8: “What if my schedule is totally unpredictable?”

Q9: “I have a garden. Do I really need a CSA?”

Q10: “Is this going to add more stress to my life?”

Q11: “What if I don’t know how to cook something?”

Q12: “Do I have to meal plan around what I get?”

Q13: “What if I’m a beginner with vegetables?”

Q14: “Will this actually help me eat more vegetables?”

Q15: “What’s the most beginner-friendly vegetable to start with?”

Q16: “How long do your vegetables really last?”

Q17: “What does ‘knowing your farmer’ actually mean?”

Q18: “What if I don’t like something I ordered?”

Q19: “What makes your CSA different from others in the area?”

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

The post 364 CSA Buy Down Offers: Marketing Case Study with Thirsty Fruit Farm appeared first on MyDigitalFarmer.

363 Find Your Farm’s Proof Sentence (That Helps Customers Say Yes Faster)

Corinna96 — Wed, 27 May 2026 06:00:42 +0000

May 27, 2026

What if one sentence could help your customers trust you faster?

In this episode, I’m introducing a powerful marketing tool called a proof sentence — a simple line that helps your customer think, “Yeah… this is probably going to work for me, too.”

A proof sentence doesn’t just describe your product. It shows what happens after someone buys it.

We’ll talk about why promises are so powerful in marketing, how to identify the transformation your farm product creates, and how to build your own proof sentence using a simple formula.

Because your customers aren’t just buying vegetables, meat, flowers, or CSA boxes.

They’re buying the transformation.

In this episode, you’ll learn:

Why proof sentences help customers overcome hesitation
The 4-part structure behind a strong proof sentence
How to start identifying the real transformation your product creates
Examples of proof sentences for CSA farms, flower farms, meat producers, and more
How to use proof sentences in your emails, website, product descriptions, and social media

Your homework:

Take a first stab at drafting your own farm’s proof sentence.

Ask yourself:

What can I honestly promise will happen to most of my customers after they buy from me?

Get specific.

Your customers are already experiencing a result.

Now point to it.

Listen here.

Helpful Links & Resources

Thank You to Our Podcast Sponsors:

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

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