I walked into the grocery store this week… and it felt like Easter punched me in the face.

Everywhere I turned, there were Easter baskets, chocolate bunnies, pastel packaging, even M&M’s rebranded as “eggs.” It wasn’t just a reminder that Easter was coming—it was a full-on invitation to buy like it was Easter.

And here’s the weird part… I found myself wanting things I didn’t even plan to buy.

If your farm products aren’t selling, it might not be your pricing… your offer… or even your marketing.

It might be your timing.

In this episode, I’m breaking down the 5 moments when your customer’s “taxi light” turns on—those short windows when they’re actually ready to buy. When you understand these moments, you stop pushing products… and start meeting demand that’s already there.

You’ll learn how to spot these windows, avoid wasting energy selling at the wrong time, and start aligning your promotions with when your customer is already primed to say yes.

Listen now.

Resources:

What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

Subscribe on your favorite podcast app so you never miss an episode.
  Leave a Review on Apple Podcasts, because it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)

The post 358 Timing is Everything: The Best Time to Sell Your Farm Products appeared first on MyDigitalFarmer.

We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early.

But here’s the thing—this wasn’t luck.

This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven’t shared before.

If you’ve ever run a promotion and thought, “Why didn’t this sell as well as I hoped?”—this episode is your behind-the-scenes look at what actually moves the needle.

I’m walking you through the anatomy of this year’s Spring Plant Sale launch—what I changed, what worked better than expected, and a few “a-ha” moments that apply to any kind of farm promotion (not just plant sales).

We’ll talk about:

• Why I focused almost entirely on email (and what happened because of it)

• The subtle shifts I made to the offer that dramatically increased average order value

• What I did during the first few hours of the launch that most people overlook

• And one simple post-purchase move that can shape how your customers behave next time

This is part case study, part workshop; and if you’re planning any kind of seasonal promotion, you’ll want to listen.

Listen now.

Resources:

Listen to my podcast from last year’s Spring Plant Sale Launch Ep 253, and the discoveries I made then. Do you hear similar themes? Ep 253 How to Build a Spring Plant Sale Promo Campaign

What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.

Learn more and enroll at: www.mydigitalfarmer.com/fms

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

Subscribe on your favorite podcast app so you never miss an episode.
  Leave a Review on Apple Podcasts, because it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)

The post 357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours appeared first on MyDigitalFarmer.

What actually happens inside a Farm Marketing School coaching call?

In this episode, you’re getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from Jones Brothers Farms serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef.

In this conversation, we dig into social media strategy, what’s actually working (and what’s not), and how to think about content in a way that builds your email list—not just your follower count. We also explore what it looks like to step more fully into your role as the “face” of your brand… even when that feels a little uncomfortable.

What You’ll Walk Away With:

• A clearer understanding of what social media is actually supposed to do for your farm
• A fresh perspective on video content (and why it matters more than you think)
• Insight into how strong brands are built—often without the farmer even realizing it
• A glimpse into the kind of feedback and coaching that can unlock your next level

If you’ve ever wondered:

• “Am I doing this right?”
• “Why isn’t my content growing my audience?”
• “What should I actually be focusing on next?”

…you’ll want to listen in!

Listen here.

Resources:

After three months inside Farm Marketing School, members can book calls just like this one. It’s one thing to learn the material. It’s another thing to have someone look at your business and help you see what you can’t. If you’ve ever wished for that kind of clarity and direction… join my community of go-getter farm marketers here: www.mydigitalfarmer.com/fms

What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.

Learn more and enroll at: www.mydigitalfarmer.com/fms

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

Subscribe on your favorite podcast app so you never miss an episode.
  Leave a Review on Apple Podcasts, because it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)

The post 356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright appeared first on MyDigitalFarmer.

You don’t have a marketing problem.

You have a hesitation problem.

I see it all the time. Farmers build the offer. They grow the list. They do the marketing prep work.

And when it’s time to promote?… They pull back.

The question is why?

This episode aims to uncover those beliefs quietly running your marketing. If you’ve ever thought:

• “I don’t want to be annoying.”

• “If they didn’t buy, maybe it’s me.”

• “Good products should sell themselves.”

You’re not alone. We dig into the three mindset blocks that keep farmers from selling confidently. We uncover what’s going on behind the thought, and reframe a new way of thinking about marketing — one that positions you as a servant leader to your customers.

Listen now.

Resources:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.

Learn more and enroll at: www.mydigitalfarmer.com/fms

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

Subscribe on your favorite podcast app so you never miss an episode.
  Leave a Review on Apple Podcasts, because it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)

The post 355 3 Mindset Blocks Behind Selling Farm Products appeared first on MyDigitalFarmer.

Are you selling a product… or are you selling an offer?

Most farmers think they’re selling the product.

“I sell lamb chops.”
“I sell bouquets.”
“I sell eggs.”

But customers don’t actually buy products.

They buy offers.

In this episode, I unpack the difference between the two, and why learning how to build an offer around your farm product can dramatically increase your sales.

If you’ve ever felt stuck thinking, “I just have this product… how do I sell it?” this episode will open your eyes to a whole new way of thinking about marketing.

You’ll learn what an offer actually is, why it matters, and how to start spotting powerful offer ideas everywhere you look.

Listen now.

Resources  Mentioned In This Episode:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Ep 236 – How to Raise Your Prices (and Make More $) Using Price Anchoring
https://directory.libsyn.com/episode/index/id/28288169

Ep 334 – The Anatomy of a Great Email Offer — An Audit
https://directory.libsyn.com/episode/index/id/38448215

FunctionHealth.com — this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don’t check for, but are really significant! It’s been an empowering step for me!) The cost is $399/year, and covers the tests! Use this affiliate link and get $25 off.

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon’s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It’s an aligned, ethical way to expand your product suite and serve your customers well. If you’re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you’ll get:
Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
Templates & swipe files to save you hours of work
Live coaching calls every month for strategy & support

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
 www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
  Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

The post 354 Stop Selling the Product — Start Building the Offer appeared first on MyDigitalFarmer.

The other day I found the perfect desk on Facebook Marketplace.

Great photos.
Fair price.
Only ten minutes away from my house.

But I didn’t buy it.

Why?

Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn’t tell if it would fit our space… so I moved on.

And it made me realize something.

Farm customers do this all the time.

They want to buy… but a small unanswered question stops them from moving forward.

If customers are interested in your farm but not actually buying, the problem might not be your product — it might be the questions your marketing isn’t answering.

In this episode, I’m unpacking the concept of customer objections and why understanding them is one of the most powerful marketing skills you can develop as a farmer.

You’ll learn:

• Why FAQs and customer objections are basically the same thing

• The most common questions farm customers ask before they buy

• Where in your marketing you should be answering these questions

• How unanswered objections quietly kill sales

When you start intentionally addressing the questions your customers already have, something powerful happens…

Your marketing becomes clearer. Your customers feel more confident. And sales become easier.

Listen here.

Resources  Mentioned In This Episode:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon’s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It’s an aligned, ethical way to expand your product suite and serve your customers well. If you’re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you’ll get:
Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
Templates & swipe files to save you hours of work
Live coaching calls every month for strategy & support

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
 www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
  Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

The post 353 Turn FAQs Into Farm Sales: Answer the Questions That Stop Customers From Buying appeared first on MyDigitalFarmer.

I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships.

That was it.
40 spots. Hit the revenue goal. Move on.

But as I was building the emails, teasing it on social media, and checking my stats inside Kit (my email service provider), I noticed something unexpected…

My email list had jumped a LOT.

And it wasn’t random. It was happening because of how I positioned the promotion before it ever opened.

That’s when it clicked!

Every promotion has a second goal. And most farmers completely miss it.

Yes, promotions are meant to generate revenue.

But they can also be powerful email list growth engines — if you structure them intentionally.

Inside Farm Marketing School, I serve vegetable CSA farmers, grass-fed meat producers, flower growers, dairy farms, microgreen subscriptions, and value-added brands — and this principle applies to every single one of them.

In this episode, I unpack:

• Why most farmers unintentionally leave this opportunity on the table

• How to rethink the “runway” before you open the doors

• Why insider access can transform your email list into a VIP club

• And how this strategy works whether you’re selling vegetables, meat, flowers, dairy, microgreens, value-added products, or farm experiences

If you want to know exactly how to structure this strategy for your next launch, you’ll need to listen in.

Listen now.

Resources Mentioned in This Episode:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.

Learn more and enroll at: www.mydigitalfarmer.com/fms

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon’s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It’s an aligned, ethical way to expand your product suite and serve your customers well. If you’re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com

Support the Podcast:

Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

Subscribe on your favorite podcast app so you never miss an episode.
  Leave a Review on Apple Podcasts, because it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)

The post 352 The Hidden Goal of Every Farm Promotion appeared first on MyDigitalFarmer.

Ever sit down to write your weekly email…

Cursor blinking. Brain dead.

And you’re thinking: “I KNOW I should email my list… but what on earth do I say this week?”

In this episode, I’m pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don’t start with “content ideas” at all!

They start with stories hiding in plain sight.

If writing your weekly email feels harder than it should, chances are you’re looking in the wrong place for ideas.

In this episode, I walk you through how to identify the central story of an email, and why leading with a simple, relatable story is often the difference between an email people skim… and one they actually look forward to opening.

I share:

• How to think in parables, metaphors, and everyday object lessons

• Real examples of emails I’ve written that started with ordinary moments

• The creative prompts I use when my brain feels totally empty

• A simple habit that trains your eye to notice stories all week long (before you ever sit down to write)

If you’ve ever thought, “I don’t have anything interesting to say,” this episode will change how you see your own life (and your email content) completely.

Listen here.

Resources  Mentioned In This Episode:

50+ Email Writing Prompts for Farm Businesses: Not sure what to say in your weekly farm email newsletter? This free download gives you 50+ email writing prompts designed specifically for farm businesses, so you’re never staring at a blank screen again. Download here: www.mydigitalfarmer.com/emailtopics

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon’s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It’s an aligned, ethical way to expand your product suite and serve your customers well. If you’re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you’ll get:
Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
Templates & swipe files to save you hours of work
Live coaching calls every month for strategy & support

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
 www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
  Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

The post 351 How to Find Weekly Email Topic Ideas When You Don’t Know What to Say appeared first on MyDigitalFarmer.

A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers.

Allan is a Farm Marketing School student… and he was proudly showing me his homework.

Inside the box were thoughtfully chosen products, a clear “try-this-first” experience, and a sense that this wasn’t just soap — it was a brand with intention.

I remember thinking, This is what happens when someone applies simple marketing frameworks with consistency.

So I called Allan and said, “You need to come on the podcast and walk us through what you’re building.”

In today’s episode, Allan shares the story of how a retired law enforcement officer turned a small goat milk soap experiment into a growing direct-to-consumer product line — and the lessons he’s learning along the way about customers, offers, pricing, and repeat sales.

This is a real, grounded look at what it actually takes to move from “I make a thing” to “I’m building a business around a thing.”

In this episode, we explore:

• The power of starting with one simple “Plain Jane” product

• How customer feedback shaped new scents, bars, and product types

• Where most of his customers come from right now

• What he’s doing to collect emails and stay in touch with buyers

• Lessons from selling at bazaars, markets, and in-person events

• What’s become clearer in his business since joining Farm Marketing School

If you sell handmade products, farm goods, or any physical product direct-to-consumer, this episode will give you a realistic picture of what growth looks like.

Listen here.

Meet Our Guest: Allan Laird

Resources  Mentioned In This Episode:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon’s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It’s an aligned, ethical way to expand your product suite and serve your customers well. If you’re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you’ll get:
Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
Templates & swipe files to save you hours of work
Live coaching calls every month for strategy & support

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
 www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
  Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

The post 350 Lessons from a Handmade Goat Soap Business – Interview with Hooves and Feathers appeared first on MyDigitalFarmer.

February 18, 2026

Have you ever stared at your farm’s website homepage and thought… what am I even supposed to put here?

Your website is the source of truth for your brand. It’s where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won’t stick around.

In today’s episode, I’m breaking down a simple framework for what actually belongs on your farm’s website homepage—so it’s clear, strategic, and helps turn visitors into customers. We’re talking about the specific messaging blocks every strong farm homepage is built from, and how to stack them in a way that creates clarity, builds trust, and guides people toward action.

You’ll learn my “pancake stack” framework, the foundational homepage sections I recommend for most farm businesses, plus optional add-ons you can pull from depending on your sales model (CSA, online store, shipping, farmers markets, meat, veggies, and more).

If your homepage feels messy, confusing, or outdated, this episode will give you a much clearer path forward.

Resources  Mentioned In This Episode:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Ep 19 – The Copywriting Sales Formula: PASTOR – Learn more about how this acronym can help you put your website home page “stacks” in the right order.

Ep 9 – The Anatomy of a Great Lead Magnet– Not sure what a lead magnet it? This deep dive training will reveal it all.

Ep 39 – Formula for a Perfect Tagline – use this episode to find your home page’s header tagline

Download my Free PDF: The 10 Most Common Website Mistakes — use it to audit your own website as you review this project!
https://mydigitalfarmer.com/websitemistakes

Website Home Page Makeover – Inside Farm Marketing School, which is my monthly paid membership for farmers trying to build their marketing machine, we have a step-by-step project called the Website Makeover Challenge.

It walks you through rebuilding your homepage using this exact framework, including:

• Section-by-section guidance

• Copy prompts

• Layout examples

• A downloadable PDF of strong sample websites (not just farms) so you can study headlines, CTAs, and testimonial intros without starting from scratch

You can also bring your website to our monthly coaching calls and get live feedback and improvement ideas. Learn more here:
https://mydigitalfarmer.com/fms

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon’s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It’s an aligned, ethical way to expand your product suite and serve your customers well. If you’re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you’ll get:
Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
Templates & swipe files to save you hours of work
Live coaching calls every month for strategy & support

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
 www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
  Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

The post 349 What Do I Put on My Farm’s Website Homepage?! appeared first on MyDigitalFarmer.