192 Is There Such a Thing as “Good Enough” Marketing?
January 4, 2023 by Corinna
With all the ideas you hear from this podcast and other marketing gurus, you may be feeling overwhelmed as you try to find time to build your own marketing system. You might be thinking: “There’s no way I can do that!”
If you’re not careful, you can easily start to feel like a failure when your strategy seems insufficient or imperfect compared to what you hear “other people” doing. But what if imperfect and incomplete is “good enough?” I share with you the concept of “minimal viable marketing.” Is there such a thing? How can you stop the comparison trap and find your “good enough”?
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Some of the resources mentioned in this episode:
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- I mention the A to Z Vegetable Storage Guide that I use to help support my CSA members. You can purchase this PDF download here. It comes complete with a Canva template so you can customize it for your farm.
- Register for my webinar called “The 3 Mistakes CSA Rookie Farmers Make (And How to Avoid Them).” You can register at www.mydigitalfarmer.com/masterclass — and select from the time options available each week. This is a free webinar, designed to help “new” CSA farmers learn the framework for a profitable and resilient CSA.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.
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