210 The Secret to Farm Customer Retention is…
May 10, 2023 by Corinna
Are customers experiencing success with your product?
Or are they overwhelmed and confused once they get it in their kitchen? (Maybe they’re not even using the product because they’ve given up on it!?)
Yikes! As a marketer, our job is not just to get our customers to buy. We ALSO need to make sure they experience a “win” with the product! We want them to LOVE it, know how to use it, and feel like a winner!
This “customer win” may not happen on its own, especially for things like bulk beef buys or CSA, which are confusing to understand and hard to do well at first. If you don’t have a process for product “fulfillment” in your business — aka helping your client achieve success with the product — then it’s quite possible that your customer is hitting a wall somewhere along the way and feeling like a failure. And if they are… your clients won’t come back and buy again.
Customer retention is the result of a strong system of customer fulfillment. In today’s podcast, I share what this system can look like for your farm business. I go through 4 key pieces of a fulfillment strategy, and I give LOTS of examples (and tools) for how this can look in various farm enterprises.
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
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Some of the resources mentioned in this episode:
Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.
Accelerator Group Coaching with Corinna — get on the wait list for this 15-member group Mastermind and Farm Marketing School experience.
CSA Tips and Tricks for Success Ebook Canva Template – You and I know that the first year of CSA can be hard for rookies. This guide is a resource I created to help my new CSA members learn the ropes for how to succeed with CSA faster. It quickly summarizes the most important hacks and tips a new member should learn, and it’s based on my research of my own CSA master members. You not only get the unbranded PDF version of this resource that you can download as-is, but you also get the Canva file, so you can customize the text and images to fit your farm. You can share this resource as part of your onboarding process through an email, use it as a lead magnet on your website, or as a bonus in your CSA offer. Either way, this template is a major shortcut to creating a very useful resource that will help your CSA members feel successful faster.
Sign up for my CSA Academy — and get access to my CSA member resource library to use for your own CSA (as long as you’re a paying member). Use coupon code TRIAL to get your first month for $1.
A to Z Vegetable Storage Guide Canva Template — one of the first problems your veggie clients needs to solve is how to STORE their veggies properly (so they last longer!). Help them learn this skill by giving them my A to Z Veggie Storage Guide. This 40 page guide includes a picture of every veggies, storage tips, and how to cook it. It’s a great way to empower your members and make them feel like you have their backs! Make a great impression and look uber-generous. Grab the Canva template and customize the front page with your own branding. Use it as a lead magnet too!
My Digital Farmer Podcast Episode 45 What My Air Fryer Can Teach You About Marketing- In this episode, I share an example of a “surprise and delight” moment.
My Digital Farmer Podcast Episode 150 – Get my Bingo Board example that I mentioned in today’s podcast
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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