Use This A+ Sales Funnel as a Template (My Son's Orthodontist)

Use This A+ Sales Funnel as a Template (My Son’s Orthodontist)

August 17, 2022 by Corinna

Every now and then, I run into a fantastic sales funnel example in the real world in another industry. When it happens, I take notes, so I can share it with you.

This week, I’m breaking down the sales funnel of my son’s orthodontist. You see, in a matter of 7 days, Kurt and I decided to write a big fat check for $6000 to this Downey Orthodontics in Bowling Green. How did he pull that off so fast? That’s no small feat!

Looking back, I can see SO MANY small steps that were engineered by their sales team. They had a PROCESS they were executing like a machine! I was impressed.

So even though the example I’m sharing today isn’t a farming product, I think this story will have massive impact as it shows you how a small business can take a marketing framework and turn it into practical steps.

You’ll see what attraction strategy they relied on, how they used SEO to their advantage, how they set up their offer to get me to convert, how they coached testimonials and reviews for social proof, how they overcame my objections and questions, and what they did to surprise and delight me.

I also share application questions along the way, to help you take this sales funnel and apply it to YOUR business.

Sales funnels are necessary if you want to move clients through a high-ticket offer like a CSA. Sometimes the best way to learn the framework is to see it in action in another business!

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started: www.mydigitalfarmer.com/localline

Here are some of my episodes on the topic of building your Google Business Profile:

My Workshop: How to Set Up and Optimize Your Google Business Profile = this will walk you step by step through the process of claiming your Google Business listing, and what to put in it so that Google will start to recommend you more often to the right people during Google Search.

Want to learn the steps of the Marketing Framework called “the Customer Value Journey”? I made a short training that walks you through the steps that need to be in your sales funnel. You’ll learn what the 8 stages are that customers need to pass through to turn from “unaware” to “superfan” status. All my marketing is based on this framework. Watch this marketing fundamentals class here.

Episode 133: Hocking Hills Canopy Tours: I Break Down a Super-Good Sales Funnel

Subscribe to my free 5-Day Instagram Reels Challenge here. You’ll get a daily email with a video tutorial on Reels and a quick homework assignment to practice the skill you learned. Each day builds on the next, as you experiment and play in the sandbox. By the end of the challenge, you’ll know your way around the Reels platform and know how to take it deeper if you want!

CSA Quickstart – want to learn how to start a CSA farm business from scratch? I have a course that teaches you how to do just that! It’s called CSA Quickstart. We open the doors once a year in the fall. To get on the wait list, go here.

Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.

Join my CSA Academy and learn how to fast-track your CSA members to CSA success. Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own Punch List and/or training curriculum this summer. Cancel your membership anytime.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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Use This A+ Sales Funnel as a Template (My Son’s Orthodontist)