Messaging Hierarchy: The Order Matters – Episode 006
May 22, 2019 by Corinna
We all know that WHAT we talk about in our marketing message matters.
But have you ever thought about the order in which you talk about it?
What you say first, second, third…?
That’s what this episode is all about.
I talk through the concept called “Messaging Hierarchy”:
- why the order of your messaging argument might be turning people away
- the 3 questions to start with as you build out your message order
- The 5 stages of Awareness and how they inform your messaging
- my favorite question to ask my customers to help me write my copy
- why you need to research your ideal customer before you write your marketing message
This training is going to get your mind spinning with ideas!
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- My Workshop “How to Do Customer Research on your Ideal Customer” — This is a great way to get inside your customer’s head, so you can write better copy in your marketing assets.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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