Episode 8: The 6 Reasons People Buy
June 5, 2019 by Corinna
If I told you that there are 6 reasons that trigger someone to buy something, wouldn’t you want to know what they are? (so you could make those things happen…?)
That’s what this episode is all about.
Based on psychology and lots of research, here’s what the marketing world knows about how to motivate a person to finally decide to buy. I share:
- the “taxi light effect” and why you must know about it
- why knowing your ideal customer avatar is SO very important (have you done your research?)
- what a customer will do EVERY time before they buy
- the 6 reasons people decide to finally buy
- a simple addition to your website that would provide social proof
- why having the “right” information on your website is critical and learning how to find it
- what FOMO means
- how I got over half of my CSA members to renew in the first 12 hours of my cart being open using this trigger
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Episode 7 of the MyDigitalFarmer Podcast — Knowing Your Customer’s Pain Points
- Customer Research Bootcamp — my 3 hour course that will help you identify and research your ideal customer. You’ll learn what to research, HOW to research (11 techniques), how to analyze the data, and how to apply it to your website.
- My Private Facebook Group for CSA Marketing Discussion
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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