148 What Keeps My CSA Members Coming Back? (My Interview with CSA Member Esther Hertzfeld)
February 23, 2022 by Corinna
What keeps my CSA members coming back year after year?
I’m telling you now… it isn’t just the vegetables.
In this episode, I interview one of my CSA’s strongest members, Esther Hertzfeld. Esther and her husband have been with our CSA for 9 years. She shares her journey from rookie member to CSA Facebook group influencer to CSA site host to ultimate brand ambassador for Shared Legacy Farms!
What drove Esther to sign up with us in the first place? But more importantly… what keeps her coming back?
Use this episode to help you peek inside the motivation of a quintessential CSA client. What makes them tick? What do members like her look like? What do they value? And what do you have to do to keep them coming back?
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Some of the resources mentioned in this episode:
My CSA Tips & Strategies Guide Canva Template – This beautiful guide teaches the most essential skills every CSA rookie customer needs to know to avoid common mistakes and become a master CSA member faster. Based on research of my own CSA members, this 14 page guide is beautifully designed and completely customizable on Canva. Switch out your own images, add a page, take out some wording to fit your style of CSA. So many farmers have thanked me for making this resource.
Customer Research Workshop. Want to research your customers to better understand who they are (so you can find more of them?) This workshop walks you through the concept of the “ideal customer avatar,” and teaches you the research strategies used by marketers and ad agencies. I learned this stuff from my copywriting gurus in a really expensive course! You’ll walk away with a clearer picture of your customers, and have actual words and phrases that you can use to attract more of them in your marketing.
Free CSA Promo Kit. CSA Week is Feb. 20-26, 2022. Sponsored by the CSA-Innovation Network, this is the week nation-wide when CSA farmers promote their CSAs and try to sell more shares. To get the free CSA promo kit to help you promote your CSA share, click here.
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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