Episode 31: My Top 10 List of Marketing Assets Your Business Should Have
November 13, 2019 by Corinna
Trying to figure out what kinds of stuff you should be building for your marketing strategy?
Sometimes it feels like you’re doing a whole lot of stuff that “feels like” marketing – -but you’re not sure it’s moving the needle forward on your business.
Been there?
After doing this digital marketing stuff now for 3 years, I’ve done my fair share of “marketing things” and I feel like I can guide you through the mine field.
In this episode, I share my list of the top 10 marketing assets I think matter most.
Use this list to guide your first steps in building out your plan.
Remember: Slow and steady wins the race. It will take time to create these. Just focus on one at a time, and one day you’ll wake up with the whole machine chugging away!
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Join my private Facebook group for CSA Marketing here
- Grab my Cheatsheet for this episode: The Top 10 Marketing Assets You Should Have
- Customer Research Bootcamp online WORKSHOP — Want to get clear on who your ideal customer is? The only way to do that is to do customer research. In this short course, I teach you 10 customer research strategies to help you understand how your perfect client thinks, talks, and what they value. Once you are armed with this knowledge, it makes messaging your product SO much easier. Affordable and short — a great continuing education class to sharpen your marketing ax.
- ConvertKit — this is my email service provider. And I love, love, love it! I’ve tried so many different ones, and this one is hands-down the easiest to use. It’s robust and powerful enough for what we need to do, but not overly complicated. This is an affiliate link so I will make a small commission if you order through this link (Thank you for supporting me that way if you choose to do so!).
- Find my Facebook group for CSA Marketing here.
- Learn all about how to build a great lead magnet in this deep-dive podcast training episode I did a few months ago. Episode 9 The Anatomy of a Great Lead Magnet.
- Want to see the first 10 pages of my A to Z Vegetable Storage Guide? Grab it here.
- If you want to purchase the Digital Rights to my A to Z Vegetable Storage Guide (and use it as your own lead magnet, or use it as a starting point for your own version), head to my store.
- Want to see my Shared Legacy Farm’s YouTube Channel and how we’re using it to drive leads and educate customers? Subscribe here.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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