Episode 33: What Are You REALLY Selling? (Do You Know?…)

November 27, 2019 by Corinna

Do you know what you’re REALLY selling to your CSA members?

News flash!

You are NOT selling just vegetables.

As a CSA farmer, you’re actually selling something a WHOLE lot more valuable.

In this episode, I talk you through what that is, and why it’s absolutely imperative that you talk about it.

PS: Happy Thanksgiving!!

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

• Join my private Facebook group for CSA Marketing here
• Customer Research Bootcamp online WORKSHOP — Want to get clear on who your ideal customer is? The only way to do that is to do customer research. In this short course, I teach you 10 customer research strategies to help you understand how your perfect client thinks, talks, and what they value. Once you are armed with this knowledge, it makes messaging your product SO much easier. Affordable and short —  a great continuing education class to sharpen your marketing ax.
• ConvertKit — this is my email service provider. And I love, love, love it! I’ve tried so many different ones, and this one is hands-down the easiest to use. It’s robust and powerful enough for what we need to do, but not overly complicated. If you’re tired of your email provider or you’re looking to graduate to the next level — definitely check this out. They have a free trial. PS: This is an affiliate link so I will make a small commission if you order through this link (Thank you for supporting me that way if you choose to do so!).

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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