Episode 79 – Part 1 ~ What Do You Need to Know About Your Customer?

October 21, 2020 by Corinna

How well do you actually know your customer? I don’t mean demographics… I mean the deep stuff. What makes them tick? Why are they standing by you? 

Here’s the secret to being a great marketer:

The best marketers know their customer like the back of their hand. They know what drives them, what their hang-ups are, where they need help, and more.

That’s it! When you know this information, the process of selling becomes quite easy.

In this episode, we talk through 5 specific things you need to know about your clients if you want to improve your marketing skills (and your product). Don’t overestimate the power of researching your peeps. It’s everything.

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

• • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  • If you need help learning how to do customer research really well, subscribe to my online course “Customer Research Bootcamp.” In this course, I walk you through a 5 week process, start to finish, for how to research your ideal customer, what to ask, and how to use the data you uncover to build your marketing assets. One of the best investments you will EVER make!
  • I mention the Customer Value Journey in this episode. If you want to learn what the 8 step framework is, watch my one hour workshop. Once you learn this system, it will help you build a marketing and sales framework with ease.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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