125 What is the Google Map Pack (and How to Get Into It)

September 15, 2021 by Corinna

How are you being found by customers in your local area?

• word of mouth
• social media
• FB ads
• farmer’s market
• local newspaper ad

But what about Google? 

Are you leveraging the largest search engine in the world to help new customers find you?

For example, someone types in the phrase, “organic vegetables near me,” and what do they see? Does your farm come up? And if so, how far down? And what can you do to make it show up higher in the search results? This is how you get new customers and make more revenue!

Welcome to the world of SEO (search engine optimization).

SEO used to scare me. I’ve avoided it for 14 years. But this year, I stumbled upon a podcast that has been helping me navigate this new territory, and I’m discovering that there are a few key things you can do as a small, local farm business to help increase your odds of being found.

Over the next few weeks, I’ll be sharing lots of practical tips to help you with your SEO. Today we start with the Google Map Pack. What the heck is it? And how do you get into it?

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

• • • Follow me on Instagram @mydigitalfarmer to get a daily marketing and farm business tip.
    • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
    • Subscribe to the Local SEO Tactics podcast. These are the guys I am learning everything from!
    • Listen to this podcast episode #71 How to Set up Your Google My Business Listing.You will need this to be able to be found on Google. Some businesses may already have a listing (made up by Google) that you just have to claim and then optimize/update. But if you’re a brand new business, you may have to create one from scratch. Either way, it’s pretty easy to do. You don’t even need a website to create one!
    • Read up on how to set up a GMB (Google My Business) listing here.
    • Enroll now in Early Bird Campaigns that Convert online course. Learn more about how to build an early bird promotional campaign that will get your CSA members to renew their membership within 2 weeks! It’s all in how you set it up and spin the offer! Trust me! My online course “Early Bird Campaigns that Convert” is now live, and I’ll be walking students through the process for 4 weeks during September/October. Plus, I’ll be sharing my OWN renewal campaign as I run it to my CSA members.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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