358 Timing is Everything: The Best Time to Sell Your Farm Products
April 22, 2026
I walked into the grocery store this week… and it felt like Easter punched me in the face.
Everywhere I turned, there were Easter baskets, chocolate bunnies, pastel packaging, even M&M’s rebranded as “eggs.” It wasn’t just a reminder that Easter was coming—it was a full-on invitation to buy like it was Easter.
And here’s the weird part… I found myself wanting things I didn’t even plan to buy.
If your farm products aren’t selling, it might not be your pricing… your offer… or even your marketing.
It might be your timing.
In this episode, I’m breaking down the 5 moments when your customer’s “taxi light” turns on—those short windows when they’re actually ready to buy. When you understand these moments, you stop pushing products… and start meeting demand that’s already there.
You’ll learn how to spot these windows, avoid wasting energy selling at the wrong time, and start aligning your promotions with when your customer is already primed to say yes.
Resources:
What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
Thank You to Our Podcast Sponsors:
Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms
Support the Podcast:
Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!
Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)