Episode 22 ~ How to Build a Marketing “Runway”
September 11, 2019 by Corinna
Remember when you used to be able to go into an airport and watch your loved one actually take off from the gate? I LOVED going to the airport. Watching planes take off, the boom of the engines, and seeing them lift off — I could do it all for hours.
Marketing is a lot like an airplane runway. We need to give our customers plenty of time and space to accelerate into our brand and catch their lift.
So how do you “build a runway” for your product?
That’s what this episode is all about.
I share why building a runway is so critical for your branding, and I give 10 examples of what this could look like in your farm business. (Cuz I’m all about practical).
If your CSA sales are stagnating, maybe it’s because you’re not building a runway.
Hit play and let’s get started!
- Listen to this episode on Stitcher.
- Listen to this episode on iTunes.
- Listen to this episode on GooglePlay.
Some of the resources mentioned in this episode:
Subscribe and Review in iTunes
I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
Right click and save as to download this episode to your computer.