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November 27, 2024 by Corinna Are you struggling to identify and prioritize your best customers? Ever felt like you’re just throwing spaghetti at the wall, hoping for a sale to stick? What if there were a proven framework that could help you qualify leads more effectively, saving you time and energy? In this episode, we’re…
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November 20, 2024 by Corinna Ever feel like your farm business goals are taking too long to materialize? In this episode, we explore the often-overlooked value of “waiting” in business and why those seemingly stagnant moments are vital for growth. Drawing from my own journey through a long waiting period, I unpack the hidden benefits…
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November 13, 2024 by Corinna Have you filed your CTA report yet? (Do you even know what that means?) This is a fairly “new” (and unknown) legal requirement and I’m discovering that a lot of farm business owners have no idea about it.  As a business, you may have to file a report, and you…
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November 6, 2024 by Corinna Do you know how much each lead is worth to your farm business? In this episode, we dive deep into the concept of Earnings Per Lead (EPL) and how it can transform the way you approach marketing for your farm. I’ll explain exactly what EPL is, how to calculate it…
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October 30, 2024 by Corinna Are you creating value-added products and selling them in your farm business? After hearing this episode, you may be convinced to start! “Value-added” refers to any agricultural products that have been processed or enhanced in a way that increases their market value. This could involve transforming raw farm products into…
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October 23, 2024 With the holidays coming, are you preparing any farm promotions to finish Q4 strong? If not, this episode is for you. I’ve invited my friend Christina Marbury (the marketing director of Taste the Local Difference — a marketing agency for farmers) to share her expertise in building holiday promotions that sell. Christina…
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October 16, 2024 Are you a CSA farmer that has to get their members to “renew” every year and it always feels like a STRUGGLE? I’ve got you, my friend, because in this episode, I share my process for setting up my CSA early sign “renewal” promotion every fall in the final week of my…
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October 9, 2024 In this episode, we dive into the powerful psychology of consistency and how small commitments can lead to bigger, lasting customer actions. Inspired by Robert Cialdini’s principle of consistency from his book Influence, we explore how getting your customers to take small, meaningful steps—like participating in social media posts or attending a…
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October 2, 2024 Fixed Price discounts. You’ve seen them. “Save $5 when you spend $25!!” Percentage off discounts. You’ve seen those too: “Get 20% off when you spend $25 or more!” But which one is more effective? If you were going to build a coupon code in your online store, or offer a promotion at…
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September 18, 2024 What if you could talk out your personal marketing strategy for a new enterprise in a 1:1 call with another farmer? That’s what this podcast is all about. You get to be a fly on the wall, listening in on our monthly Farm Marketing School Zoom call, that turned into a 1:1…
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