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January 3, 2024 How do you make more money in your farm business? Answer: make more offers. In our early years as a CSA farm, we struggled to increase revenue because we only had the one thing to sell: our 18-week CSA membership. That’s it! Once you paid for that, you weren’t asked to buy…
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December 20, 2023 Have you ever wondered what are the primary agents that cause people to buy your product? Turns out there are “laws” in marketing that drive the sales to our products. Do you know what they are? I’m betting that many of these principles are familiar to you. You’re probably using some of…
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December 13, 2023 It’s the end of the year, and that means it’s time for the end of year evaluation and goal setting retreat! This is a rebroadcast of Episode 191 — because it’s THAT good, and I want you to repeat the process again! I used to avoid this process — partly because I…
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December 6, 2023 How do you sell a rare breed pig in a community who’s never heard of it? This was a problem faced by today’s podcast guest. Joanna Shepherd from Cobblestone Farm had moved from the UK on a mission to save the Berkshire pig breed! The problem: not many people in Saskatchewan, Canada…
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November 29, 2023 What do you want your farm customers to DO? This is the all-important question as a farm marketer. You are always taking your customer (or prospect) somewhere. We should be ready at all times with a “call to action” in whatever communication channel we use. “DO THIS.” Most farmers (and business owners)…
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November 22, 2023 How do you make your farm products highly desirable? To answer this question, this week I share another saga in my continuing quest to find a massage therapist. I share how my prospective LMT played “hard to get” when I tried to book her; and what that did inside my brain to…
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November 15, 2023 What if you could go ONE place to learn all the farm marketing basics, and DIY your way through them? What if you could spend this off-season, working through ONE marketing project at a time – build it in 30 days, and move on to the next one? What if you could…
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November 8, 2023 In today’s episode, I’m diving into a crucial aspect of farm marketing: the art of price anchoring. Have you ever gone to Amazon to buy something with a certain idea in your mind of what something will cost?… and then you see what Amazon thinks it should cost?… For example, I recently …
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November 2, 2023 Do you wish more of your current CSA members would renew their share early? I just wrapped up my end-of-season “early renewal” promotion campaign to my current CSA members, and it’s October 23. I asked 400 members to give me their commitments for next summer. My results?… 310 of 385 spots were…
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October 25, 2023 When you talk about your farm products, are you making a nice, bullet-point list of features that come with your product? Things like: certified organic by USDA grass-fed, regeneratively-raised locally-sourced raw and unfiltered That’s great, but that may not be enough. The problem with just focusing on features in our marketing is…
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