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August 9, 2023 by Corinna If you want to be in business for a long time, then you MUST become a master at making “offers.” An offer is not your product. An offer is how you position and pitch your product in such a way that makes a person want to buy it. There are…
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August 2, 2023 by Corinna For many farms, COVID-19 forced many of us to re-imagine how we could sell our products to our customers, and inadvertently created an opportunity to sell more product with less work. Today’s guest is Sarah Bakker from Field Sparrow Farms, and she shares how moving to an online pre-sale process…
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July 26, 2023 by Corinna What if you only needed 100 “true fans” to hit $100K in revenue? I remember in my early years of farming, I was just grasping for new clients — whatever I could get! I wasn’t looking at numbers, or data, or patterns. I didn’t think about a “strategy” for how…
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July 19, 2023 by Corinna How important are consistency and persistence in sales? Turns out, pretty important for Red Handle Farm. In today’s episode, I interview Bridget McMillion, who shares her story of how she cultivated new florist clients for her cut flower product line by showing up EVERY week all summer long at the…
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July 12, 2023 by Corinna Do certain enterprises in your business feel a little stale? It’s easy for that to happen, when you put things on auto-pilot and just do stuff the same way over and over again. The downside is that your clients can get bored, and YOU can get bored. That lack of…
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July 5, 2023 by Corinna Over the years, I’ve had a lot of people come up to me and ask me, “What’s this box of veggies all about?…” I used to take 5-10 minutes with EVERY person and dive deep into how it worked, how to sign up, etc. Years later, I now  know how…
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June 28, 2023 by Corinna I’m often asked by farmers who are strapped for time: “Help! If I only have a few hours a week to devote to marketing, what should I be doing?” Last week, I talked about the top repetitive weekly tasks that drive results in my farm business. So be sure to…
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June 21, 2023 by Corinna I’m often asked by farmers who are strapped for time: “Help! If I only have a few hours a week to devote to marketing, what should I be doing?” Today’s podcast answers that question. I share the top 5 tasks that I repeat every week in my main season to…
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June 14, 2023 by Corinna In today’s episode, meet my special guest Elizabeth Hopkins from Honeymoon Farm – the mushroom capital of the world. Since 2017, she’s been marketing her gourmet mushrooms at a farmer’s market, trying to educate a consumer who’s only familiar with the cremini mushrooms you might buy at the store. How…
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June 7, 2023 by Corinna What if I told you that the average cart abandonment rate across all industries is 69%? This week, I was placing an online order for poly bags for our farm’s pack shed — we’ll need a LOT for the season. But as I was reading the product description, I couldn’t…
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