BLOG

September 20, 2023 by Corinna Who are your “best” farm clients? Do you know? And how do you define “best”? Maybe it means “biggest-spending” or “biggest referral source.” Or maybe your best clients are customers who add energy to your brand in some other way. We all have a small subset of super valuable clients.…
Read more

September 13, 2023 by Corinna Traffic is a count of the number of visitors to a website or web page. Increase the number of people who get exposed to your brand, and you will inevitably increase your traffic (and your sales). If I know that 20% of people who see my message end up clicking to…
Read more

September 6, 2023 by Corinna What metrics are you tracking in your business? When I first took the reins of sales/marketing in my business, I didn’t know I SHOULD be tracking metrics, much less which ones! Peter Drucker (wise, business man) once said: “You can’t improve what you don’t measure.” SO TRUE. Please trust me:…
Read more

August 30, 2023 by Corinna How much does it matter that a customer “like” you — before they buy your product? Turns out, it helps a ton. In today’s episode, I let you peek into one of my private Book Studies I’m doing with my Accelerator Group Coaching cohort this summer on the best-selling book…
Read more

August 23, 2023 by Corinna A few weeks ago, I broke a personal weekly record with my online pre-sales for this time of year. My sales revenue jumped by 35%. I accidentally did something different that week, and I think that’s the reason it happened… In today’s episode, I share the story and why I…
Read more

August 16, 2023 by Corinna Sometimes you just need to have a few key elements in place in your marketing system to get the sales going. In today’s episode, I interview a guest who spends most of her time on two things — social media and an email marketing process (called a “nurture email automated…
Read more

August 9, 2023 by Corinna If you want to be in business for a long time, then you MUST become a master at making “offers.” An offer is not your product. An offer is how you position and pitch your product in such a way that makes a person want to buy it. There are…
Read more

August 2, 2023 by Corinna For many farms, COVID-19 forced many of us to re-imagine how we could sell our products to our customers, and inadvertently created an opportunity to sell more product with less work. Today’s guest is Sarah Bakker from Field Sparrow Farms, and she shares how moving to an online pre-sale process…
Read more

July 26, 2023 by Corinna What if you only needed 100 “true fans” to hit $100K in revenue? I remember in my early years of farming, I was just grasping for new clients — whatever I could get! I wasn’t looking at numbers, or data, or patterns. I didn’t think about a “strategy” for how…
Read more

July 19, 2023 by Corinna How important are consistency and persistence in sales? Turns out, pretty important for Red Handle Farm. In today’s episode, I interview Bridget McMillion, who shares her story of how she cultivated new florist clients for her cut flower product line by showing up EVERY week all summer long at the…
Read more