Helping Farmers Get Better at Marketing
July 21, 2021 by Corinna What is your customer REALLY buying from you? Do you know? (Hint: it’s not just your vegetables). What if it’s more than the product itself? Newsflash: People don’t buy the “what” — they buy the WHY behind your business. In fact, it’s the “why” that bonds them to your brand…
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July 14, 2021 by Corinna What do you do when your CSA is “sold out?” Are people just “out of luck”? Shut down with no where to go? What if you could create an offer that would attract people into your CSA leads pipeline, who would convert to full time members the following year? In…
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July 7, 2021 by Corinna Are you looking to raise your email open rates? In this podcast I share the simple process of how “cleaning your email list” will vastly improve your email “sender reputation” (and increase your open rates). We cover how a cold subscriber is defined by your email service provider, why you…
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June 30, 2021 by Corinna Getting volunteers to come work on your farm can be a powerful way to build connections with your customers (and get stuff done!). However, too many farmers fail to follow a few key rules of volunteer engagement, and end up getting burned. In this episode, I share 7 best practices…
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June 23, 2021 by Corinna What if you found out you were starting your CSA earlier than planned? What if you had to communicate a LOT of details to your customers in just…. 4 days? This is exactly what happened to me in 2021. I had to distill 2 weeks of “customer onboarding” information into…
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June 16, 2021 by Corinna Have you thought of doing a “Market Card” style CSA, but weren’t sure how it worked? Well today’s guest is Jen Browning of Juniper Layne Farm in Portland, and she answers all the details for how to set up this kind of CSA. We cover which platform she uses for…
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June 9, 2021 by Corinna Getting a new customer to buy for the first time is a critical step you must ace as a business. It’s the moment when the relationship changes from “observer” to “buyer.” During this moment, when a person first spends money with your brand, neuroscience shows that the customer experiences a…
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June 2, 2021 by Corinna How comfortable are you with Instagram Stories? Admit it. You’re not doing them consistently. Or, maybe you ARE, but you’re not exactly sure WHAT you should be doing with them to be effective. (I mean… does it really matter if you’re doing Stories? Isn’t just posting a daily post good…
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May 26, 2021 by Corinna I love interviewing other amazing CSA farms. And this week’s episode is no exception. I stumbled upon Ann Stone from Elmwood Farms, after she asked me to do a website audit fo her farm. I was so impressed with her operation, that I asked her to come onto the show…
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May 19, 2021 by Corinna Ever heard of the NextDoor app? I’ve been hearing farmers mention it from time to time in my farmer Facebook group as a way to sell their products. In many cases, they are getting wicked results, compared to Facebook ads. So I decided to investigate. In this episode, I interview…
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