Helping Farmers Get Better at Marketing
August 24, 2022 by Corinna Tired of trying to share long, ugly URL links with leads and customers in your marketing channels? There’s another way. They’re called “redirects,” and when I first discovered them, I was ecstatic. I use them ALL the time. This is like bit.ly link shorteners, but where you get to decide…
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August 17, 2022 by Corinna Every now and then, I run into a fantastic sales funnel example in the real world in another industry. When it happens, I take notes, so I can share it with you. This week, I’m breaking down the sales funnel of my son’s orthodontist. You see, in a matter of 7…
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August 10, 2022 by Corinna Vacation in July for a farmer? Is it possible? What if it were?… In today’s episode, I share my story of how Kurt and I successfully planned and executed a 5-day vacation to Oshkosh, Wisconsin in the middle of July. How did our farm survive without us? What did we…
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August 3, 2022 by Corinna Writing the weekly CSA Newsletter…. do you love it? Or hate it? This used to feel like a CHORE! In my early years, I would start from scratch every week, and it felt like I was back in Yearbook class — not only trying to write engaging “newspaper-style” articles, but…
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July 27, 2022 by Corinna Do you need to be doing Instagram Reels? And if you ARE ready to take the dive, where do you get started? Well, in today’s episode, I walk you through some of my “beginner’s tips” for getting started with Reels. At first, I was overwhelmed and intimidated by all the…
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July 20, 2022 by Corinna Check out my workshop “How to Optimize your Google Business Profile” here. Are you using the power of search engines to help you find new customers? Here’s the truth: people are going to Google to find your farm. What is Google showing them? Are you showing up in the #1 position?…
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July 13, 2022 by Corinna What is it that your product actually delivers to your customer? I’m not talking about the thing itself. I’m talking about the long-term, life transformation? How does their life get better because of your vegetable box or eating your grass-fed beef?… What is the product’s promise? If you want to…
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July 6, 2022 by Corinna Are you tracking your sales metrics?… Because here’s a fact: You can’t manage what you aren’t measuring. And for the first 9 years of my business, I’m embarrassed to admit that I didn’t track ANY of these numbers. I was just “doing farm stuff” and asking people to buy every…
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June 29, 2022 by Corinna I LOVE interviewing other farmers who are GREAT at marketing. Sometimes, the best way to grow our own marketing strategy is to see what other farms are doing. Today’s guest is Melissa Ballard of Bluegrass Beef in Kentucky. She has managed to build a growing, profitable farm business by attracting…
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June 22, 2022 by Corinna What happens to a person after they subscribe to your email list for the first time? Do they fall into the “black hole”? I’ve long encouraged you to build something called a “nurture email sequence” in your marketing funnel. This pre-written, automated email sequence drips out amazing, helpful content to…
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