Helping Farmers Get Better at Marketing
January 19, 2022 by Corinna What are the elements of a great “offer” that compels someone to buy your product? Last November, I received a mail order catalog from Shutterfly, the online photo printing company. It looked like this: On the cover was a small coupon code with the following words: 50% off all cards,…
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January 12, 2022 by Corinna When is it time to get a CSA Management software? And how do you decide which one is best for you? There are SO many options to choose from nowadays, and the it can feel overwhelming! Do you go with a CSA Customer Management System? Or do you just stick…
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January 5, 2022 by Corinna In 2021, our farm decided to walk away from farmer’s markets altogether. It was a calculated move, but it still felt scary. We had all kinds of worries to think about. In this episode, I share the report after the fact. How’d we do? Did we survive? What were the…
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December 29, 2021 by Corinna In a season when CSAs are once again “hot” on the market, you may be asking yourself, “Should I start a CSA for my farm this year? Is this the time?” Before you make this important decision, it’s wise to ask yourself, “Do I have what it takes?” In this…
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December 15, 2021 by Corinna If you had to put all your customers into a giant continuum, who are the ones that stand out in a good way? Who rises to the top? In today’s episode, I’m sharing the 4 qualities I value the most in my customers. When I see a client manifesting one…
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December 8, 2021 by Corinna What’s a swipe file? Only the best way to become a better marketer! Here’s a little secret: great marketers learn everything they know from other people! And the swipe file is one of our tools that helps us find our inspiration. In this podcast, I share how a swipe file…
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December 1, 2021 by Corinna Ever experience writer’s block when it comes time to write your weekly email? You’re not alone. This is cited as one of the main reasons farmers don’t write a weekly email in the first place. In today’s episode, I share my method for finding the great story content that makes…
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November 25, 2021 by Corinna So what is it that makes a CSA member stick? Is it just having a high quality product? Or is there something more? In today’s episode, I let you peek in on an interview I have with one of my “ideal” CSA customers, Cory Wolin. I try to understand what…
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November 17, 2021 by Corinna How do you increase your profit as a business? Hint: it’s NOT getting more customers. For the LONGEST time, I spent all my marketing efforts on trying to acquire as many customers as possible. Although this is one way to grow your revenue, it is the SLOW way. In this…
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November 10, 2021 by Corinna In mid-October, my family and I took a weekend vacation in an area of southern Ohio known as Hocking Hills. One of the activities we wanted to do was a zipline canopy tour. I’d never done something like this before, so I researched online to find the perfect place to…
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