Episode 20 ~ How to Avoid the Dreaded Email Promotions Tab
August 28, 2019 by Corinna
You spend all this time writing an email to your customers on your list.
And they never get it.
Why?
That darn email promotions tab.
Don’t you hate it?
What if I told you some secrets that would keep your emails from landing there?
It turns out there is a science behind the spam filter. And knowing how it works can make a BIG difference in your open rates.
In this episode, I share the principles you need to understand about “sender reputation,” and I share 12 things you can do to increase that reputation (and keep your emails out of the promo tab).
This has been one of my most popular episodes on YouTube!
I’m willing to bet you don’t know this stuff yet. And when you do, it will CHANGE the way you write your emails.
I promise.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Headlines Formula Cheatsheet — download this freebie here! I use it to help me create better email headlines.
- How to Drag an Email from the Promotions Tab into the Inbox
- ConvertKit — my email service provider of choice. Try out this tool for free using my affiliate link here.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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