BLOG

June 30, 2021 by Corinna Getting volunteers to come work on your farm can be a powerful way to build connections with your customers (and get stuff done!). However, too many farmers fail to follow a few key rules of volunteer engagement, and end up getting burned. In this episode, I share 7 best practices…
Read more

June 2, 2021 by Corinna How comfortable are you with Instagram Stories? Admit it. You’re not doing them consistently. Or, maybe you ARE, but you’re not exactly sure WHAT you should be doing with them to be effective. (I mean… does it really matter if you’re doing Stories? Isn’t just posting a daily post good…
Read more

April 5, 2023 by Corinna AI has now hit the marketing space. And if you haven’t jumped on the bandwagon yet, I’m about to make a case that you should. In today’s episode, I introduce you to “ChatGPT” — a machine learning tool that is a cross between Google Search, Siri, and your own personal…
Read more

March 29, 2023 by Corinna What if someone could give you a roadmap of “what to do” in your first 2 years to build your CSA business? In today’s episode, I interview Farmer Glen Young — a 2-year farmer who is hell-bent on building his new farm business to be profitable by year 5. Glen…
Read more

March 22, 2023 by Corinna Glamping on the farm? Is it for you? Today on the show, I’m inviting Kasey Marshall of 350 Farms in Alberta, Canada. In 2022, they branched out and began a glamping in canvas tents along a private trails system on their farm. It’s now turned into the leading enterprise of…
Read more

March 15, 2023 by Corinna How are you collecting new email subscribers? It’s SO important as a business to grow your email list — all year long. In today’s episode, we’re talking about one powerful strategy for doing this, called a “lead magnet.” A lead magnet is some kind of value in advance that you offer…
Read more

March 8, 2023 by Corinna What if you were just starting out your pastured meat business in a small town where there’s no current market for it? How do you convince a new community to accept you, believe in you, and support you? Today, I interview my guest Kayla Gibbons from Sugar Butte Farms, who…
Read more

March 1, 2023 by Corinna This winter, I decided I wanted to learn how to speak Spanish. I subscribed to the language app called Duolingo, and every day, I get a new lesson that builds on the last. They started with the basics like “how to say hello.” Then I learned how to introduce myself…
Read more

February 22, 2023 by Corinna I love interviewing other farms to see how they’re finding new customers and cultivating them into super-fans. This week, I interview Katie Farrar from Farrar Family Farms. Katie shares some of her marketing mojo that’s moving major product in her business — including (my favorite) email marketing as well as…
Read more

February 15, 2023 by Corinna Do you struggle with asking people to buy your product because you’re afraid of coming off as too sales-y? If so, you are not alone. I used to have it really bad. I worried about getting the “no.” I would make it mean something really negative about ME in my…
Read more