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February 16, 2022 by Corinna Eugene Schwartz, author of the copywriting Bible “Breakthrough Advertising,” was the first to identify the 5 stages of Customer Awareness in marketing. The principle is simple: you need to know where a customer is in the spectrum of awareness, and then craft different messages to them, based on where they…
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February 9, 2022 by Corinna Have you been trying to get people to buy your products, and you’re getting no where? Are you posting your offer on social media and wondering why it’s not getting traction? What am I doing wrong, Corinna? In today’s episode, I tell a fun story about my dog Harley that…
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February 2, 2022 by Corinna What if you were given an opportunity to acquire a loyal customer base from another CSA farmer who was retiring? Would you take it? In this week’s episode, I interview a CSA farmer who did just that! Aeros Lillstrom of Who Cooks for You Farm shares her story of how…
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January 26, 2022 by Corinna In this week’s episode I talk with CSA farmer Kate Edwards from Wild Woods Farm in Solon, IA. Kate’s farm boasts an 80% retention, and she’s learned how to build systems to make running her CSA easier than the early years. Kate shares some of the milestones she passed through…
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January 19, 2022 by Corinna What are the elements of a great “offer” that compels someone to buy your product? Last November, I received a mail order catalog from Shutterfly, the online photo printing company. It looked like this: On the cover was a small coupon code with the following words: 50% off all cards,…
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January 12, 2022 by Corinna When is it time to get a CSA Management software? And how do you decide which one is best for you? There are SO many options to choose from nowadays, and the it can feel overwhelming! Do you go with a CSA Customer Management System? Or do you just stick…
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January 5, 2022 by Corinna In 2021, our farm decided to walk away from farmer’s markets altogether. It was a calculated move, but it still felt scary. We had all kinds of worries to think about. In this episode, I share the report after the fact. How’d we do? Did we survive? What were the…
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December 29, 2021 by Corinna In a season when CSAs are once again “hot” on the market, you may be asking yourself, “Should I start a CSA for my farm this year? Is this the time?” Before you make this important decision, it’s wise to ask yourself, “Do I have what it takes?” In this…
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December 15, 2021 by Corinna If you had to put all your customers into a giant continuum, who are the ones that stand out in a good way? Who rises to the top? In today’s episode, I’m sharing the 4 qualities I value the most in my customers. When I see a client manifesting one…
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December 8, 2021 by Corinna What’s a swipe file? Only the best way to become a better marketer! Here’s a little secret: great marketers learn everything they know from other people! And the swipe file is one of our tools that helps us find our inspiration. In this podcast, I share how a swipe file…
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