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March 8, 2023 by Corinna What if you were just starting out your pastured meat business in a small town where there’s no current market for it? How do you convince a new community to accept you, believe in you, and support you? Today, I interview my guest Kayla Gibbons from Sugar Butte Farms, who…
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March 1, 2023 by Corinna This winter, I decided I wanted to learn how to speak Spanish. I subscribed to the language app called Duolingo, and every day, I get a new lesson that builds on the last. They started with the basics like “how to say hello.” Then I learned how to introduce myself…
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February 22, 2023 by Corinna I love interviewing other farms to see how they’re finding new customers and cultivating them into super-fans. This week, I interview Katie Farrar from Farrar Family Farms. Katie shares some of her marketing mojo that’s moving major product in her business — including (my favorite) email marketing as well as…
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February 15, 2023 by Corinna Do you struggle with asking people to buy your product because you’re afraid of coming off as too sales-y? If so, you are not alone. I used to have it really bad. I worried about getting the “no.” I would make it mean something really negative about ME in my…
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February 8, 2023 by Corinna Have you ever wanted to build your own butcher shop in your local area — to vertically integrate your business and stop the meat processing bottlenecks? Liz Brownlee of Nightfall Farm did. But she wasn’t sure if it was financially viable. So what did she do? She wrote a SARE…
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February 1, 2023 by Corinna A few months ago, I booked a room on AirBnB for a vacation home in Washington D.C. I was struck by how powerful the product listing was in helping me make my decision on which home to book. It occurred to me that these home owners created an “offer” in…
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January 25, 2023 by Corinna When you’re a brand-new farm business, it’s hard to break into the market. You can’t just throw your product onto a website and hope people will buy it. First, you have to make people aware you exist, then get them to take a second look, get on your email list,…
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January 18, 2023 by Corinna A website header is the first thing that visitors see when they visit a site, and it appears on every page of the site. How does yours look? I liken the header to the front page of a newspaper. Customers will make split-second decisions about whether to keep researching your…
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January 11, 2023 by Corinna Fresh cut flowers and meat. It’s an interesting product mix for a farm! In today’s episode, I introduce you to Farmer Anna Hankins of Over the Moon Flowers, who shares how she targets these two distinct buyers into her sales funnel, and gets them to buy. We cover what marketing…
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January 4, 2023 by Corinna With all the ideas you hear from this podcast and other marketing gurus, you may be feeling overwhelmed as you try to find time to build your own marketing system. You might be thinking: “There’s no way I can do that!” If you’re not careful, you can easily start to…
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