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May 12, 2021 by Corinna When I first learned marketing fundamentals years ago, I kept hearing my teachers talk about delivering a “quick win” to my prospects in order to build their trust. I spent a lot of my early days focusing on THIS element of my content. Looking back, I’m so glad I did.…
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May 5, 2021 by Corinna Writing your first CSA Handbook can be overwhelming. What do I include? What do my members need to know? So many farmer just skip this step — but they do so at their peril! Membership handbooks have a vital role in the health of your CSA. In today’s episode, we…
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April 28, 2021 by Corinna Your email list is one of the most valuable assets you own as a business. Once you have someone on your email list, you can cultivate a trusting relationship with them over time using a weekly email newsletter. And eventually, you’ll turn them into buyers. One of the best ways…
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April 21, 2021 by Corinna In February, 2021, I got an email from an Alaskan fisherman named Aaron Sechler at Citizen Salmon Alaska. He wanted to talk to me about partnering up with our CSA to sell his wild-caught fish to my CSA members. Although I was intrigued at the idea, I initially dismissed it…
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April 14, 2021 by Corinna Food access is a real issue when it comes to CSA programs. One common complaint lodged against CSA is that its price point, packaging, and delivery feature automatically excludes those with financial limitations. Many farmers have tried using SNAP benefits as a payment method. But because SNAP payments have to…
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April 7, 2021 by Corinna Your email list is one of the most valuable assets you own as a business. It is your gateway to your prospects and clients, and the #1 way to build revenue. Are you building an email list? (or relying on the “borrowed land” of Facebook?) Or maybe you’ve got emails…
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March 31, 2021 by Corinna Most farmers don’t prioritize marketing from the start. Marketing is an afterthought — something they think of doing at the last minute. This is often because for many of us, we’re not sure what we’re even supposed to be doing. All we know is that we don’t have enough time…
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March 24, 2021 by Corinna A farm store app that is cooperatively owned by farmers? Yes. Meet “Grown By,” the latest entrepreneurial venture of the Farm Generations Cooperative, with Lindsey Shute as the co-founder. In this episode, I interview Lindsey to talk ALL about why she made GrownBy, how it helps farmers sell their product…
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March 17, 2021 by Corinna With all the ideas you hear from this podcast and other marketing gurus, you may be feeling overwhelmed as you try to find time to build your own marketing system. You might be thinking: “There’s no way I can do that!” If you’re not careful, you can easily start to…
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March 10, 2021 by Corinna Looking for another example of a successful CSA farmer? I interview Jordan MacPhee of Maple Bloom Farm on Prince Edward Island. He shares how his farming business morphed from a CSA-focused business, to a more diversified approach over time. He also shares how he vets his add-on share vendors so…
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