Helping Farmers Get Better at Marketing
This past week, I decided I had to buy a new refrigerator. As I found myself ramming two heads of Romaine lettuce into a small open cavity on the top shelf of my fridge, a jar of salsa slipped and fell on my foot. Then the coffee creamer. It was time to take action. And…
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Here’s a secret not too many farmers know about me. Before I met my farmer husband, Kurt, I knew ZERO about the farming world. In fact, it’s a common joke that I lived right next to a soybean field, witnessed “dust” on my car every fall, and never once put 2 and 2 together to…
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Who are your CSA customers? I mean… really. Do you know? Actually, let me back up… who is your ideal CSA customer? Because if you’re like me, you’ve got all kinds of CSA clients. You’ve probably got some who are beginners, some who are ho-hum about the whole thing, and others who are raving fans. But…
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Using video is a great way to tell the story behind your farm and to empower your CSA members to learn how to use your food. I use video every week both on my business page and inside my private Facebook group to prepare recipes, unpack the CSA box, teach storage tips, demonstrate cooking techniques,…
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