Helping Farmers Get Better at Marketing
November 6, 2019 by Corinna How are you providing unexpectedly amazing service to your CSA members? Are you planning such moments into the customer experience? If not, you should be. And here’s why: They leave an impression and they create major brand loyalty. What could “surprise and delight” look like for YOUR farm? That’s what…
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October 30, 2019 by Corinna Bulk buyers are my quintessential buyer. When I realized the amount of income these CSA members were generating for me, I began to ask myself: “How can I turn more of my CSA members people into this kind of buyer?” In this episode I share my two-part framework so…
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October 23, 2019 by Corinna Recently I’ve been experiencing wicked results with a new type of digital app called BombBomb. It allows me to create video messages from right inside my Gmail account. Click the red button in the screen, record the video, and it inserts the video thumbnail right into the email. When…
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October 16, 2019 by Corinna If you have a Facebook group for your farm, and you ever struggle to figure out how to keep it engaged (especially in the off season), I want to introduce you to the wonderful world of “CHALLENGES.” Over the last 2 years, I have led about 7 challenges inside my…
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October 9, 2019 by Corinna If you’re a beef producer trying to get more people to buy a side of beef… this episode is for you. I take the content from Episode 25 — all about how to identify your customer’s buying objections and create content to overcome them — and make it SUPER practical…
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October 2, 2019 by Corinna Before your customer is ready to buy, they LIKELY have a few hang-ups that they just can’t get over. Like, “Can I afford that? That’s a lot of money all at once.” “I’ve got a picky eater at home…” “What if I don’t like it? Can I get out of…
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September 25, 2019 by Corinna Imagine… What if you could get MORE of your current CSA members to renew their CSA membership NOW? I remember the days when I would open up “early bird” sign ups. For 4 months I’d try to get them to join, with only minimal success. I usually ended up sweating…
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September 18, 2019 by Corinna Do you ever pull out your phone to post an image on your social account and just quickly type in: “Tomatoes are looking gorgeous! YUM!”…? Me too. But recently, I’ve been experimenting with a new “style” of copywriting that has been taking my content strategy to another level. And that’s…
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September 11, 2019 by Corinna Remember when you used to be able to go into an airport and watch your loved one actually take off from the gate? I LOVED going to the airport. Watching planes take off, the boom of the engines, and seeing them lift off — I could do it all for…
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September 4, 2019 by Corinna What do you want your customers to actually DO? Do you know? Yeah, yeah… “I want them to buy my product.” But is that clear to your customer? And what if you actually want them to do something ELSE first? Is it easy for your customers and prospects to figure…
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