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Helping Farmers Get Better at Marketing

300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business

February 19, 2025 by Corinna Bench It’s our 300th episode!! Wow. Can I make a confession?… I didn’t realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a “Big Deal” and build momentum for my brand. There…
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299 Unlock the Power of Product Collections in Your Farm Business

February 12, 2025 by Corinna Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There’s something about seeing a set of related products that makes you want to collect them all. Now, imagine…
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298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom)

February 5, 2025 by Corinna Sometimes life throws you a curve-ball you weren’t expecting. How you respond can make all the difference. What if “everything is happening FOR you?” In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months,…
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296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long

January 22, 2025 by Corinna Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build…
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295 How to Use Weekly or Daily Specials to Increase Farm Sales

January 15, 2025 by Corinna Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed…
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294 The Signing Day Experience: What my Son’s School Taught Me About Building Customer Loyalty

January 8, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a…
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293 From Strawberries to Sales: Building Your U-Pick Farm Strategy

December 25, 2024 by Corinna Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups…
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292 My End of Year Housekeeping Tasks for Farm Marketing

December 18, 2024 by Corinna As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just…
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291 Debrief: My CSA Early Renewal Campaign Results!

December 11, 2024 by Corinna What does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books!…
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290 I Threw Together This Marketing Promo in ONE HOUR

December 4, 2024 by Corinna Ever feel like you don’t have enough time to create a great marketing campaign? What if I told you it’s possible to throw together a full week’s worth of promo content in just ONE hour? That’s exactly what happened to me yesterday. In this episode, I’m sharing how I turned…
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