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Helping Farmers Get Better at Marketing

351 How to Find Weekly Email Topic Ideas When You Don’t Know What to Say

March 4, 2026 Ever sit down to write your weekly email… Cursor blinking. Brain dead. And you’re thinking: “I KNOW I should email my list… but what on earth do I say this week?” In this episode, I’m pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don’t…
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350 Lessons from a Handmade Goat Soap Business – Interview with Hooves and Feathers

Feb 25, 2026 A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers. Allan is a Farm Marketing School student… and he was proudly showing me his homework. 😊 Inside the box were thoughtfully chosen products, a clear “try-this-first”…
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349 What Do I Put on My Farm’s Website Homepage?!

February 18, 2026 Have you ever stared at your farm’s website homepage and thought… what am I even supposed to put here? Your website is the source of truth for your brand. It’s where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or…
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348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time)

Feb 11, 2026 What if your farm didn’t have to “scale up” to be successful? What if it could stay small, seasonal, creative — and still feel deeply worth it? In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and…
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347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares

Feb 4, 2026 What if I told you I recently ran a 7-day Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework? It went REALLY well, exceeding my sales predictions. If you’ve ever thought about launching a monthly meat share — or already have…
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346 What to Put Inside Your Farm’s Media Kit with Erika Tebbens

Jan 28, 2026 Last summer, I got invited to be on TV.Exciting, right? Then they asked a simple follow-up question: “Can you send over your media kit?” And I froze. I didn’t have one. I wasn’t even totally sure what should be in one. Fast forward to this winter — as I start doing more…
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345 The Energy of Money: A Behind-the-Scenes Look at Farm Marketing School’s Money Mindset Series

Jan 21, 2026 This week on the podcast, I’m pulling back the curtain on something I’ve never shared publicly before… Inside Farm Marketing School, we’ve been doing a powerful three-month deep dive on rewriting your money story — and today, I’m releasing one of those private “members-only” coaching episodes here on the main feed. This…
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344 How to Win Back Customers Who Have Gone Cold

Jan 14, 2026 What do you do when your customer just… stops paying attention? This week’s episode was inspired by a walk on our farm — and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn’t work. Waiting didn’t work. What finally worked was walking back out to…
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343 Goal Setting – Your One Word Intention for the New Year

January 7, 2026 Every January, we’re told to start fresh by setting goals, building plans, and fixing what didn’t work last year. But what if that pressure is the very thing that keeps us stuck? In this episode, I’m inviting you to try something different—something simpler, deeper, and far more sustainable. Instead of resolutions or…
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342 The 12 Days of Christmas Song — Farm Marketing Edition

Dec. 17, 2025 Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we’re doing it farm-style. Today’s episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we’re singing…
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