Helping Farmers Get Better at Marketing
June 11, 2025 Have you ever noticed how your mid-tier product seems to sell the best? That’s not an accident. This week I was researching pickleball memberships at Toledo Pickleball Club! And I noticed that I was drawn to a specific “tier” of membership from all the choices. And although it wasn’t cheap, I still…
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June 4, 2025 Back in high school, I was that kid—the one who planned elaborate treasure hunts for my friends. I loved the thrill of creating a map and leading them from clue to clue, always pointing to the next step. And honestly? That’s what a great thank you page does, too. In this episode,…
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May 28, 2025 Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking:“Just put a container around it.” In this episode, I share how we beta tested…
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May 21, 2025 What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing? In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to…
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May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs…
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April 30, 2025 When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal…
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April 23, 2025 Imagine launching a brand-new U-Pick strawberry business… with only a few months to get everything in place. No website. No email list. No customer base. That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing…
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April 16, 2025 It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box…
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April 9, 2025 Are you charging enough for your farm products or services? Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a year—yet hadn’t raised their prices in years. That’s a major sign they could (and should) charge…
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Published April 2, 2025 Is your farm’s sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again? I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had…
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