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Helping Farmers Get Better at Marketing

295 How to Use Weekly or Daily Specials to Increase Farm Sales

January 15, 2025 by Corinna Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed…
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294 The Signing Day Experience: What my Son’s School Taught Me About Building Customer Loyalty

January 8, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a…
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293 From Strawberries to Sales: Building Your U-Pick Farm Strategy

December 25, 2024 by Corinna Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups…
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292 My End of Year Housekeeping Tasks for Farm Marketing

December 18, 2024 by Corinna As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just…
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291 Debrief: My CSA Early Renewal Campaign Results!

December 11, 2024 by Corinna What does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books!…
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290 I Threw Together This Marketing Promo in ONE HOUR

December 4, 2024 by Corinna Ever feel like you don’t have enough time to create a great marketing campaign? What if I told you it’s possible to throw together a full week’s worth of promo content in just ONE hour? That’s exactly what happened to me yesterday. In this episode, I’m sharing how I turned…
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289 How to Quickly Qualify a Farm Lead or Prospect

November 27, 2024 by Corinna Are you struggling to identify and prioritize your best customers? Ever felt like you’re just throwing spaghetti at the wall, hoping for a sale to stick? What if there were a proven framework that could help you qualify leads more effectively, saving you time and energy? In this episode, we’re…
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288 How Much Longer?… The Value and Purpose of Waiting in Business

November 20, 2024 by Corinna Ever feel like your farm business goals are taking too long to materialize? In this episode, we explore the often-overlooked value of “waiting” in business and why those seemingly stagnant moments are vital for growth. Drawing from my own journey through a long waiting period, I unpack the hidden benefits…
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287 The Corporate Transparency Act Deadline: What Every Farmer Should Know

November 13, 2024 by Corinna Have you filed your CTA report yet? (Do you even know what that means?) This is a fairly “new” (and unknown) legal requirement and I’m discovering that a lot of farm business owners have no idea about it.  As a business, you may have to file a report, and you…
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286 What’s Your Farm Lead Worth? Farm Metrics: Understanding your EPL (Earnings Per Lead)

November 6, 2024 by Corinna Do you know how much each lead is worth to your farm business? In this episode, we dive deep into the concept of Earnings Per Lead (EPL) and how it can transform the way you approach marketing for your farm. I’ll explain exactly what EPL is, how to calculate it…
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