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April 12, 2023 by Corinna What makes a person decide to buy themselves a bouquet of flowers? Knowing the answer to this question may be the key to selling more of them. In today’s podcast, I interview flower farmer Kendra Kennedy of Dogwood Flower Farm in Wisconsin. Her goal is to build her entire farm…
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July 21, 2021 by Corinna What is your customer REALLY buying from you? Do you know? (Hint: it’s not just your vegetables). What if it’s more than the product itself? Newsflash: People don’t buy the “what” — they buy the WHY behind your business. In fact, it’s the “why” that bonds them to your brand…
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July 14, 2021 by Corinna What do you do when your CSA is “sold out?” Are people just “out of luck”? Shut down with no where to go? What if you could create an offer that would attract people into your CSA leads pipeline, who would convert to full time members the following year? In…
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June 30, 2021 by Corinna Getting volunteers to come work on your farm can be a powerful way to build connections with your customers (and get stuff done!). However, too many farmers fail to follow a few key rules of volunteer engagement, and end up getting burned. In this episode, I share 7 best practices…
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June 2, 2021 by Corinna How comfortable are you with Instagram Stories? Admit it. You’re not doing them consistently. Or, maybe you ARE, but you’re not exactly sure WHAT you should be doing with them to be effective. (I mean… does it really matter if you’re doing Stories? Isn’t just posting a daily post good…
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April 5, 2023 by Corinna AI has now hit the marketing space. And if you haven’t jumped on the bandwagon yet, I’m about to make a case that you should. In today’s episode, I introduce you to “ChatGPT” — a machine learning tool that is a cross between Google Search, Siri, and your own personal…
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March 29, 2023 by Corinna What if someone could give you a roadmap of “what to do” in your first 2 years to build your CSA business? In today’s episode, I interview Farmer Glen Young — a 2-year farmer who is hell-bent on building his new farm business to be profitable by year 5. Glen…
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March 22, 2023 by Corinna Glamping on the farm? Is it for you? Today on the show, I’m inviting Kasey Marshall of 350 Farms in Alberta, Canada. In 2022, they branched out and began a glamping in canvas tents along a private trails system on their farm. It’s now turned into the leading enterprise of…
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March 15, 2023 by Corinna How are you collecting new email subscribers? It’s SO important as a business to grow your email list — all year long. In today’s episode, we’re talking about one powerful strategy for doing this, called a “lead magnet.” A lead magnet is some kind of value in advance that you offer…
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March 8, 2023 by Corinna What if you were just starting out your pastured meat business in a small town where there’s no current market for it? How do you convince a new community to accept you, believe in you, and support you? Today, I interview my guest Kayla Gibbons from Sugar Butte Farms, who…
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