BLOG

May 10, 2023 by Corinna Are customers experiencing success with your product? Or are they overwhelmed and confused once they get it in their kitchen? (Maybe they’re not even using the product because they’ve given up on it!?) Yikes! As a marketer, our job is not just to get our customers to buy. We ALSO…
Read more

May 3, 2023 by Corinna How important is it to inspire your customers with your business? In today’s podcast, I dig into that question with flower farmer Lyndsay Biehl of Wildroot Flower Company. Over the last 6 years, she has slowly built an organic following of super-fans. And after our conversation, I have my suspicions…
Read more

April 26, 2023 by Corinna How are you leveraging word of mouth? It is still by far the #1 way that people hear about your product. So are you building any mechanisms to encourage this to happen more? And what if I told you that around 60% of word of mouth marketing for your brand…
Read more

April 19, 2023 by Corinna Do you have a product that isn’t selling well in your online store? In today’s episode, I share a strategy you can try that may change your low-seller to a best-seller. And it only takes 5 minutes. This idea was inspired by the breakfast buffet table at my women’s Bible…
Read more

April 17, 2023 by Corinna A BONUS episode?! That’s right. I don’t do these very often. But recently, Local Line released some big news for their platform, which have some exciting possibilities for farmers using their platform. This news was so big, that I wanted to make sure farmers heard about it NOW before the season gets intense…
Read more

April 12, 2023 by Corinna What makes a person decide to buy themselves a bouquet of flowers? Knowing the answer to this question may be the key to selling more of them. In today’s podcast, I interview flower farmer Kendra Kennedy of Dogwood Flower Farm in Wisconsin. Her goal is to build her entire farm…
Read more

July 21, 2021 by Corinna What is your customer REALLY buying from you? Do you know? (Hint: it’s not just your vegetables). What if it’s more than the product itself? Newsflash: People don’t buy the “what” — they buy the WHY behind your business. In fact, it’s the “why” that bonds them to your brand…
Read more

July 14, 2021 by Corinna What do you do when your CSA is “sold out?” Are people just “out of luck”? Shut down with no where to go? What if you could create an offer that would attract people into your CSA leads pipeline, who would convert to full time members the following year? In…
Read more

June 30, 2021 by Corinna Getting volunteers to come work on your farm can be a powerful way to build connections with your customers (and get stuff done!). However, too many farmers fail to follow a few key rules of volunteer engagement, and end up getting burned. In this episode, I share 7 best practices…
Read more

June 2, 2021 by Corinna How comfortable are you with Instagram Stories? Admit it. You’re not doing them consistently. Or, maybe you ARE, but you’re not exactly sure WHAT you should be doing with them to be effective. (I mean… does it really matter if you’re doing Stories? Isn’t just posting a daily post good…
Read more