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Helping Farmers Get Better at Marketing

205 What is ChatGPT? How to Leverage this AI Tool to Quickstart Your Farm Marketing

April 5, 2023 by Corinna AI has now hit the marketing space. And if you haven’t jumped on the bandwagon yet, I’m about to make a case that you should. In today’s episode, I introduce you to “ChatGPT” — a machine learning tool that is a cross between Google Search, Siri, and your own personal…
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204 A Two-Year Roadmap for New CSA Farmers with Glen Young of Cold Springs Organics

March 29, 2023 by Corinna What if someone could give you a roadmap of “what to do” in your first 2 years to build your CSA business? In today’s episode, I interview Farmer Glen Young — a 2-year farmer who is hell-bent on building his new farm business to be profitable by year 5. Glen…
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203 How to Build a Glamping Enterprise on Your Farm — Everything You Need to Know with Kasey Marshall

March 22, 2023 by Corinna Glamping on the farm? Is it for you? Today on the show, I’m inviting Kasey Marshall of 350 Farms in Alberta, Canada. In 2022, they branched out and began a glamping in canvas tents along a private trails system on their farm. It’s now turned into the leading enterprise of…
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202 Tips for Designing and Marketing Your Lead Magnet to Grow Your Email List with Copywriter Lynn Smargis

March 15, 2023 by Corinna How are you collecting new email subscribers? It’s SO important as a business to grow your email list — all year long. In today’s episode, we’re talking about one powerful strategy for doing this, called a “lead magnet.” A lead magnet is some kind of value in advance that you offer…
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201 Building a Marketing Strategy for Your Meat Farm with Kayla Gibson

March 8, 2023 by Corinna What if you were just starting out your pastured meat business in a small town where there’s no current market for it? How do you convince a new community to accept you, believe in you, and support you? Today, I interview my guest Kayla Gibbons from Sugar Butte Farms, who…
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200 Top 10 Marketing Fundamentals – Lessons Learned from 200 Episodes

March 1, 2023 by Corinna This winter, I decided I wanted to learn how to speak Spanish. I subscribed to the language app called Duolingo, and every day, I get a new lesson that builds on the last. They started with the basics like “how to say hello.” Then I learned how to introduce myself…
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199 Check Out This Farm’s Sales Funnel – Interview with Farrar Farms

February 22, 2023 by Corinna I love interviewing other farms to see how they’re finding new customers and cultivating them into super-fans. This week, I interview Katie Farrar from Farrar Family Farms. Katie shares some of her marketing mojo that’s moving major product in her business — including (my favorite) email marketing as well as…
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198 Getting Over Your Fear of Being Sales-y

February 15, 2023 by Corinna Do you struggle with asking people to buy your product because you’re afraid of coming off as too sales-y? If so, you are not alone. I used to have it really bad. I worried about getting the “no.” I would make it mean something really negative about ME in my…
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197 DIY Butcher Shop Feasibility Study with Liz Brownlee & Her SARE Project

February 8, 2023 by Corinna Have you ever wanted to build your own butcher shop in your local area — to vertically integrate your business and stop the meat processing bottlenecks? Liz Brownlee of Nightfall Farm did. But she wasn’t sure if it was financially viable. So what did she do? She wrote a SARE…
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196 How to Create A Compelling CSA Membership Offer & Product Description

February 1, 2023 by Corinna A few months ago, I booked a room on AirBnB for a vacation home in Washington D.C. I was struck by how powerful the product listing was in helping me make my decision on which home to book. It occurred to me that these home owners created an “offer” in…
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