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November 23, 2022 by Corinna How do you get someone to buy your product? Well, it all starts with a “good offer.” What does that mean? “Crafting the offer” gets its own module in marketing school, because it’s THAT important. There are strategies for what goes into an offer that makes people convert. And in…
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November 16, 2022 by Corinna Every year, I run an “early renewal” promotion to my CSA members, to try and get as many of them as possible to sign up for next summer’s CSA season. Getting them locked in early gives me a sense of security and peace of mind — not to mention enough…
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November 9, 2022 by Corinna A few months ago, I made a HUGE leap and decided to invest in a leadership coach. I had gotten to a point in my business where I felt like what was holding me back most was my mindset. I kept hearing my mentors say things like, “Mindset is everything.”…
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November 2, 2022 by Corinna Here’s a powerful marketing principle: The more you say something, the more likely your customer will remember it (and believe it). For example: What is GEICO known for?… If you’ve ever seen one of their commercials, you know the answer: it’s car insurance. But interestingly, GEICO also sells all kinds…
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October 26, 2022 by Corinna Does your website need a makeover? Or maybe you don’t have one at all?! Then this episode is for you! If you own a farm business, you need a website. But many farmers feel overwhelmed when it comes to building one from scratch. What do you need to think about…
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October 19, 2022 by Corinna I love interviewing other CSA farmers and learning their sales secrets. Today I introduce you to Karin Velez from Wolf Creek Family Farm. Karin has been farming for 15 years as a CSA farm, and she somehow manages to keep her members coming back over and over — so much…
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October 12, 2022 by Corinna In this episode, I announce the release of my new Small Group Coaching program for farmers called Acclerator. Think of it like “marketing school meets group coaching.” I’m taking 5-15 growth-mindset farmers who are ready to build their marketing assets one by one, one month at a time. This experience…
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October 5, 2022 by Corinna I get this question a lot from farmers… “What should I focus on first in my marketing strategy?” After 15 years of running a farm business (and learning this stuff the hard way), I feel like I can offer a pretty solid “list” of the marketing “assets” that pack the…
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September 28, 2022 by Corinna What if there were a Farm Marketing “Bible” that spelled out all the best practices to help market to your customers online? Farmers are expected to know everything about how to run a business – including sales and marketing. But knowing where to start can be overwhelming — especially if…
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September 21, 2022 by Corinna What is the secret behind my CSA’s incredibly loyal fan base? How are we scoring a 93% retention rate every year? What if it’s not about the vegetables? In today’s episode, I interview my secret weapon, Cadie Jardin. Cadie is a member of my farm team. We call her our…
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