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November 8, 2023 In today’s episode, I’m diving into a crucial aspect of farm marketing: the art of price anchoring. Have you ever gone to Amazon to buy something with a certain idea in your mind of what something will cost?… and then you see what Amazon thinks it should cost?… For example, I recently …
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November 2, 2023 Do you wish more of your current CSA members would renew their share early? I just wrapped up my end-of-season “early renewal” promotion campaign to my current CSA members, and it’s October 23. I asked 400 members to give me their commitments for next summer. My results?… 310 of 385 spots were…
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October 25, 2023 When you talk about your farm products, are you making a nice, bullet-point list of features that come with your product? Things like: certified organic by USDA grass-fed, regeneratively-raised locally-sourced raw and unfiltered That’s great, but that may not be enough. The problem with just focusing on features in our marketing is…
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October 18, 2023 Imagine waking up on Christmas morning and running to tree to pass out gifts, only to discover that none of the packages have labels on them. You have no idea which package is for whom. Some packages go to the wrong person. People get upset. NO BUENO. Ahhh…. the power of LABELS.…
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October 11, 2023 How often do you hold up a mirror? If you’re good at marketing, you’re doing it ALL THE TIME. We mirror in two ways: In our behavior and face to face interactions with customers/prospects In our messaging. Here’s an example of a mirroring effect in action in your messaging: In today’s episode,…
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October 4, 2023 Do people “Google” something that leads to your business? If so, what are they typing into that search bar? And is Google recommending your business to them? If not, you may have an “SEO Problem.” In today’s episode, I invite a special guest and SEO expert, Julia Bocchese, onto the show to…
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September 27, 2023 How many times does your call to action show up on your website home page? (or anywhere on your website?!…) Today I’m going to challenge you to go count. And if you’ve only got 1-2 on your home page, I want you to DOUBLE it (at least). In today’s episode, I talk…
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September 20, 2023 by Corinna Who are your “best” farm clients? Do you know? And how do you define “best”? Maybe it means “biggest-spending” or “biggest referral source.” Or maybe your best clients are customers who add energy to your brand in some other way. We all have a small subset of super valuable clients.…
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September 13, 2023 by Corinna Traffic is a count of the number of visitors to a website or web page. Increase the number of people who get exposed to your brand, and you will inevitably increase your traffic (and your sales). If I know that 20% of people who see my message end up clicking to…
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September 6, 2023 by Corinna What metrics are you tracking in your business? When I first took the reins of sales/marketing in my business, I didn’t know I SHOULD be tracking metrics, much less which ones! Peter Drucker (wise, business man) once said: “You can’t improve what you don’t measure.” SO TRUE. Please trust me:…
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