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January 25, 2023 by Corinna When you’re a brand-new farm business, it’s hard to break into the market. You can’t just throw your product onto a website and hope people will buy it. First, you have to make people aware you exist, then get them to take a second look, get on your email list,…
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January 18, 2023 by Corinna A website header is the first thing that visitors see when they visit a site, and it appears on every page of the site. How does yours look? I liken the header to the front page of a newspaper. Customers will make split-second decisions about whether to keep researching your…
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January 11, 2023 by Corinna Fresh cut flowers and meat. It’s an interesting product mix for a farm! In today’s episode, I introduce you to Farmer Anna Hankins of Over the Moon Flowers, who shares how she targets these two distinct buyers into her sales funnel, and gets them to buy. We cover what marketing…
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January 4, 2023 by Corinna With all the ideas you hear from this podcast and other marketing gurus, you may be feeling overwhelmed as you try to find time to build your own marketing system. You might be thinking: “There’s no way I can do that!” If you’re not careful, you can easily start to…
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December 21, 2022 by Corinna It’s the end of the year, and that means it’s time for the end of year evaluation and goal setting retreat! Crickets. Wait… you don’t DO an end-of-year evaluation? LOL. If not, I SO get it. Don’t beat yourself up. But today, I’m going to inspire you to give it…
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December 14, 2022 by Corinna Ever wonder how to incorporate text messaging into your farm business? This question comes up a LOT from farmers who are trying to find a way to attract new clients AND get them to buy from their store on a regular basis. With open rates of text messages being so…
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December 07, 2022 by Corinna In this week’s episode, I wanted to share a very cool Thanksgiving project we did last year called “Feed the Need” bags. It served as a way for us to donate our produce to people in need, but USE OUR CUSTOMERS as the vehicle to do so. We found that…
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November 30, 2022 by Corinna So many farms fail to be profitable simply because they don’t have a good handle on their finances. To be a profitable business, you need to know how to build a budget, keep track of your numbers, and be able to pivot your business to meet your revenue goals. But…
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November 23, 2022 by Corinna How do you get someone to buy your product? Well, it all starts with a “good offer.” What does that mean? “Crafting the offer” gets its own module in marketing school, because it’s THAT important. There are strategies for what goes into an offer that makes people convert. And in…
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November 16, 2022 by Corinna Every year, I run an “early renewal” promotion to my CSA members, to try and get as many of them as possible to sign up for next summer’s CSA season. Getting them locked in early gives me a sense of security and peace of mind — not to mention enough…
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