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May 11, 2022 by Corinna Do you ever have a brain freeze when it comes to social media? What the heck should I be posting about? Or when it’s time to “write your weekly email,” do you ever find yourself staring at a blank screen with no clue what to say? You’re in good company.…
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May 4, 2022 by Corinna Have you ever thought about creating a passive form of revenue for your farm through a digital workshop? Today’s podcast guest, Heather Carter of Nature Hills Farm, did just that! Her cheese-making online class is purchased by people all over the country. In this episode, she shares how she built…
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April 27, 2022 by Corinna QR Codes. They are everywhere. But are you using them in your farm marketing? In this episode, I share LOTS of ideas for where your QR codes could link on the internet to help develop your leads into buyers, and turn your buyers into lifelong fans. Your mission?… I want you…
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April 20, 2022 by Corinna Imagine CSA customers coming to your farm every week to harvest their own share from your vegetable beds. Yes. That’s the concept behind a U-Pick CSA model. In this episode, I interview Kristen Muehlhauser of Raindance Organic Farm, who has built a profitable farm business off this CSA operation. She…
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April 13, 2022 by Corinna Ugh. Does your email open rate stink? Are your emails getting lost in the spam folder? In today’s episode, I share one strategy you can use to try and get your new subscribers to add your email address to their contact list — this is something called “white listing,” and…
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April 6, 2022 by Corinna Last season, our CSA trialed a partnership with a CSF (Community Supported Fishery) called Citizen Salmon Alaska. In this episode, I have fisherman Aaron Sechler back on the show to talk through how it went. We audit our experience and take-aways, and share some tips for how to do this…
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March 30, 2022 by Corinna Have you ever pre-sold spring transplants as a type of product line? Our farm is predominantly a CSA farm, and so we didn’t offer this as a product until just a few years ago. At first glance, it didn’t seem to “fit” our customer profile. Boy, was I wrong! Three…
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March 23, 2022 by Corinna In this episode, I interview CSA farmer Tessa DeMaster from Willowhaven Farm. I’ve been watching Tessa for the last 3 years, as she’s slowly built her marketing strategy layer by layer. Today, she shares her story of how she’s learned to simplify her marketing — everything from the flagship product…
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March 16, 2022 by Corinna What’s a product “badge”? You know those little symbols or labels you can put on your product listing like “Best Seller” or “Award-Winner”?… (See the example below in the left product image)… Turns out simply adding a product badge to your listing can help you sell more of that product!…
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March 9, 2022 by Corinna Have you ever thought of giving your customers a “consumption goal” for your product? What if you customer is feeling confused about where to begin? How to use your product? Which one to buy? Where to start? In this episode, I walk you through some of the ways you can…
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