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November 27, 2019 by Corinna Do you know what you’re REALLY selling to your CSA members? News flash! You are NOT selling just vegetables. As a CSA farmer, you’re actually selling something a WHOLE lot more valuable. In this episode, I talk you through what that is, and why it’s absolutely imperative that you talk…
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November 20, 2019 by Corinna Recognize this logo? Can you see the arrow? Look really hard… (hint: let your eyes go fuzzy and check out the negative white space). !!!!! (RIGHT?!!!) Sometimes all it takes is to look at something in a new way — and it opens our eyes. Customer surveys are like that.…
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November 13, 2019 by Corinna Trying to figure out what kinds of stuff you should be building for your marketing strategy? Sometimes it feels like you’re doing a whole lot of stuff that “feels like” marketing – -but you’re not sure it’s moving the needle forward on your business. Been there? After doing this digital…
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November 6, 2019 by Corinna How are you providing unexpectedly amazing service to your CSA members? Are you planning such moments into the customer experience? If not, you should be. And here’s why: They leave an impression and they create major brand loyalty. What could “surprise and delight” look like for YOUR farm? That’s what…
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October 30, 2019 by Corinna  Bulk buyers are my quintessential buyer. When I realized the amount of income these CSA members were generating for me, I began to ask myself: “How can I turn more of my CSA members people into this kind of buyer?” In this episode I share my two-part framework so…
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October 23, 2019 by Corinna Recently I’ve been experiencing wicked results with a new type of digital app called BombBomb.   It allows me to create video messages from right inside my Gmail account. Click the red button in the screen, record the video, and it inserts the video thumbnail right into the email. When…
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October 16, 2019 by Corinna If you have a Facebook group for your farm, and you ever struggle to figure out how to keep it engaged (especially in the off season), I want to introduce you to the wonderful world of “CHALLENGES.” Over the last 2 years, I have led about 7 challenges inside my…
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October 9, 2019 by Corinna If you’re a beef producer trying to get more people to buy a side of beef… this episode is for you. I take the content from Episode 25 — all about how to identify your customer’s buying objections and create content to overcome them — and make it SUPER practical…
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October 2, 2019 by Corinna Before your customer is ready to buy, they LIKELY have a few hang-ups that they just can’t get over. Like, “Can I afford that? That’s a lot of money all at once.” “I’ve got a picky eater at home…” “What if I don’t like it? Can I get out of…
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September 25, 2019 by Corinna Imagine… What if you could get MORE of your current CSA members to renew their CSA membership NOW? I remember the days when I would open up “early bird” sign ups. For 4 months I’d try to get them to join, with only minimal success. I usually ended up sweating…
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