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September 15, 2021 by Corinna How are you being found by customers in your local area? word of mouth social media FB ads farmer’s market local newspaper ad But what about Google?  Are you leveraging the largest search engine in the world to help new customers find you? For example, someone types in the phrase,…
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September 8, 2021 by Corinna It’s September, and that means it’s time to sign up my CSA members again for next year… I call it “early bird pre-registration.” We’ve had ridiculous results over the last 5 years, because I now use a formula that works! Between 70% and 89% each year — with the number…
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September 1, 2021 by Corinna What do you want your website to accomplish for you? (Do you actually know?) Although a website can have many different goals for a business, in THIS episode, I’m going to make an argument for what I think the PRIMARY purpose of a website SHOULD be. (Spoiler alert: It’s NOT…
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August 25, 2021 by Corinna Remember that commercial with the Hootie the Owl and Tootsie Roll Pops? He would ask, “How many licks does it take to get to the center of a Tootsie Roll Pop?”… Turns out, there’s actually an answer to that question. Lots of people have crafted experiments to find out. Answers…
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August 18, 2021 by Corinna How often do you screw up a customer order? For us, it’s about 2 times per week.  I used to dread these moments. I felt like I was a failure, and it always seemed like I lost ground with my client. Fast forward years later, and I now realize that…
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August 11, 2021 by Corinna Have you thought about starting a CSA, but you’re not sure if you’re up to it? What does it take to become a great CSA farm anyway? Before you take the leap, what if you could get some advice from seasoned CSA farmers, to tell you what you need to…
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August 4, 2021 by Corinna A few weeks ago, I launched a challenge inside my CSA’s private Facebook group that was meant to create some fun and excitement. I had a bunch of Tupperware I wanted to give away to my members, and I needed some kind of vehicle to do it. So I created…
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July 28, 2021 by Corinna Are you looking for a way to build momentum in your CSA community? Tricia Borneman from Blooming Glen Farm shares how her new CSA Facebook group has reenergized her CSA members AND her business. In fact, she claims staring a Facebook group has been, “one of the top 5 best…
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July 21, 2021 by Corinna What is your customer REALLY buying from you? Do you know? (Hint: it’s not just your vegetables). What if it’s more than the product itself? Newsflash: People don’t buy the “what” — they buy the WHY behind your business. In fact, it’s the “why” that bonds them to your brand…
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July 14, 2021 by Corinna What do you do when your CSA is “sold out?” Are people just “out of luck”? Shut down with no where to go? What if you could create an offer that would attract people into your CSA leads pipeline, who would convert to full time members the following year? In…
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