Helping Farmers Get Better at Marketing
October 9, 2024 In this episode, we dive into the powerful psychology of consistency and how small commitments can lead to bigger, lasting customer actions. Inspired by Robert Cialdini’s principle of consistency from his book Influence, we explore how getting your customers to take small, meaningful steps—like participating in social media posts or attending a…
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October 2, 2024 Fixed Price discounts. You’ve seen them. “Save $5 when you spend $25!!” Percentage off discounts. You’ve seen those too: “Get 20% off when you spend $25 or more!” But which one is more effective? If you were going to build a coupon code in your online store, or offer a promotion at…
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September 18, 2024 What if you could talk out your personal marketing strategy for a new enterprise in a 1:1 call with another farmer? That’s what this podcast is all about. You get to be a fly on the wall, listening in on our monthly Farm Marketing School Zoom call, that turned into a 1:1…
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September 11, 2024 What do I post on social media? If you’re a small farm in your first 3 years, you’re likely spending a fair percentage of your “marketing time” doing social media. But are you using that time wisely? Social media has its place in the marketing funnel, but only if it’s strategic. In…
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September 4, 2024 Today’s podcast guest Sue Miller shares her inspiring story of how she built a thriving farm business in rural Tennessee from growing simple hydroponic butterhead lettuce on her windowsill to serving hundreds of families in her community through CSA, farmers market, wholesale, and online store. And it all happened in just 5…
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August 28, 2024 So you’re creating videos in your farm marketing. Wonderful! Now how do you get the most mileage out of them? If you’re like most businesses, you spend a lot of time making the video, recording it, posting it, and then it falls into the black hole. But what if you could re-purpose…
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August 21, 2024 Are you doing video in your farm marketing? If not… why not?! Video is my go-to content creation method. Perhaps it’s because I’m a natural public speaker, but I find it to be the easiest and fastest way to communicate with my leads and customers. It’s also the best way to build…
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August 14, 2024 Today we’re talking scaling. I’ve always wondered “What does an established farm do differently than a beginner farm –when it comes to marketing and sales?” If you could break up the development of a farm business into stages, what would be the key identifiers? How do those business owners practice business differently?…
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August 7, 2024 A few weeks ago, I drove my two boys up to Oshkosh, Wisconsin, for their annual weeklong Air Show. The EAA Venture Air Show in Oshkosh is the largest air show in the world, and for seven days, it also becomes the busiest airport in the world. Hundreds of thousands of people…
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July 24, 2024 Are you in that stage of business where you are aggressively looking for new customers? Here’s something important for you to know: New customers need to know that your product works before they buy. They need proof. Period. You HAVE to have a social proof element in your marketing system somewhere in…
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