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February 17, 2021 by Corinna Getting the right people into your business matters. In this episode, we interview special guest Cole Jones of Local Line who shares his best practices on how to build systems that “qualify” your leads so you don’t end up with a revolving door in your business. Meet Cole Jones. Cole…
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February 10, 2021 by Corinna One of the goals of my podcast is to interview the founder of each of the primary CSA management software systems — so that farmers who are “in the market” have a place to go to learn more about them all. This week, I interview one of the longest-running CSA…
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February 3, 2021 by Corinna If you’re a farm looking to scale into regional or national shipping, then today’s episode is for you. I’ve got Brooks Hitzfield from Seven Sons Farm, who has helped his little farm scale to 6 figures, by leveraging the power of online marketing, e-commerce and shipping. Brooks shares the 3…
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January 27, 2021 by Corinna Every week, I send an email to the people on my email list. Yes, every week. “The Weekly Email” is a key part of my marketing machine. Its job is to stay in touch with core customers and customer leads, keep my brand top of mind, and build relationship and…
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January 20, 2021 by Corinna This week’s episode was originally recorded as a Facebook live video series called “Interview with a Successful CSA Farmer” inside of my private Facebook group for farmers (CSA Marketing Discussion group). It was SO good, that I decided I would repurpose it as a podcast episode, to make sure as…
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January 13, 2021 by Corinna In this week’s episode, I interview one of my CSA Quickstart students from last year, Stacey Thompson of Our Fiddlehead Farm. Stacey shares how her first true year of CSA completely transformed their farm operation and fueled their tired spirit. You’ll hear how the many benefits of CSA awakened a…
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January 6, 2021 by Corinna In a season when CSAs are once again “hot” on the market, you may be asking yourself, “Should I start a CSA for my farm this year? Is this the time?” Before you make this important decision, it’s wise to ask yourself, “Do I have what it takes?” In this…
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December 30, 2020 by Corinna It’s the end of 2020, and what better time to take a look back and ask, “How is the CSA movement doing?” If you’ve been watching the market this year, you KNOW that CSA subscription memberships were on the rise, as many farmer’s markets shut down due to COVID-19. What…
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December 23, 2020 by Corinna If I asked your long-time customers to tell me what kind of results I can expect if I buy your product, what would they tell me? In other words, how will my life change after using your product or service? What is the specific result I can expect? Knowing and…
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December 16, 2020 by Corinna Creating a promotional “plan” for the year is NOT just about plotting out your product releases and sales goals. There is SOOOO much more to a marketer’s job than sales. What about building awareness, creating engagement, lead acquisition, or customer onboarding? In this podcast,  I share PART 2 of my…
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