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March 23, 2022 by Corinna In this episode, I interview CSA farmer Tessa DeMaster from Willowhaven Farm. I’ve been watching Tessa for the last 3 years, as she’s slowly built her marketing strategy layer by layer. Today, she shares her story of how she’s learned to simplify her marketing — everything from the flagship product…
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March 16, 2022 by Corinna What’s a product “badge”? You know those little symbols or labels you can put on your product listing like “Best Seller” or “Award-Winner”?… (See the example below in the left product image)… Turns out simply adding a product badge to your listing can help you sell more of that product!…
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March 9, 2022 by Corinna Have you ever thought of giving your customers a “consumption goal” for your product? What if you customer is feeling confused about where to begin? How to use your product? Which one to buy? Where to start? In this episode, I walk you through some of the ways you can…
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March 2, 2022 by Corinna I first  noticed this week’s guest in my private Facebook group for farmers, when she posted her “Everything You Need to Know About Buying Bulk Pork” Guide. This guide was such an elegantly designed piece that broke down the complicated process for potential clients on how to buy a half…
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February 23, 2022 by Corinna What keeps my CSA members coming back year after year? I’m telling you now… it isn’t just the vegetables. In this episode, I interview one of my CSA’s strongest members, Esther Hertzfeld. Esther and her husband have been with our CSA for 9 years. She shares her journey from rookie…
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February 16, 2022 by Corinna Eugene Schwartz, author of the copywriting Bible “Breakthrough Advertising,” was the first to identify the 5 stages of Customer Awareness in marketing. The principle is simple: you need to know where a customer is in the spectrum of awareness, and then craft different messages to them, based on where they…
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February 9, 2022 by Corinna Have you been trying to get people to buy your products, and you’re getting no where? Are you posting your offer on social media and wondering why it’s not getting traction? What am I doing wrong, Corinna? In today’s episode, I tell a fun story about my dog Harley that…
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February 2, 2022 by Corinna What if you were given an opportunity to acquire a loyal customer base from another CSA farmer who was retiring? Would you take it? In this week’s episode, I interview a CSA farmer who did just that! Aeros Lillstrom of Who Cooks for You Farm shares her story of how…
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January 26, 2022 by Corinna In this week’s episode I talk with CSA farmer Kate Edwards from Wild Woods Farm in Solon, IA. Kate’s farm boasts an 80% retention, and she’s learned how to build systems to make running her CSA easier than the early years. Kate shares some of the milestones she passed through…
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January 19, 2022 by Corinna What are the elements of a great “offer” that compels someone to buy your product? Last November, I received a mail order catalog from Shutterfly, the online photo printing company. It looked like this: On the cover was a small coupon code with the following words: 50% off all cards,…
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