Helping Farmers Get Better at Marketing
December 23, 2020 by Corinna If I asked your long-time customers to tell me what kind of results I can expect if I buy your product, what would they tell me? In other words, how will my life change after using your product or service? What is the specific result I can expect? Knowing and…
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December 16, 2020 by Corinna Creating a promotional “plan” for the year is NOT just about plotting out your product releases and sales goals. There is SOOOO much more to a marketer’s job than sales. What about building awareness, creating engagement, lead acquisition, or customer onboarding? In this podcast, I share PART 2 of my…
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December 9, 2020 by Corinna It’s the end of the fiscal year, and that means I’m looking ahead to build my marketing plan for 2021. Yes, we actually create a forecast and plan. This is a necessary step for me. I didn’t always have a plan. I used to just say, “I need to make…
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December 2, 2020 by Corinna I often get emails from farmers like this: “I like everything you’re teaching. But I feel overwhelmed and don’t know where to start. Can you break it down into a simple strategy?” I do a lot of things every week to keep the flywheel spinning. But if I had to…
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November 25, 2020 by Corinna Are you using email marketing yet to acquire new customers and turn them into lifelong buyers? In this episode, I break down the confusing world of email marketing and share the top 3 “must-have” email campaigns that I think you should have in your marketing machine. I used to do…
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November 11, 2020 by Corinna Our Facebook group is one of the drivers of our CSA. Thanks to the community we’ve created inside this platform, we are grooming super-users over time! So how can a Facebook group benefit your CSA and business? It’s not just a place to post recipes or share video tutorials! In…
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November 4, 2020 by Corinna Holy smokes! Big news! It’s November 1st, and my CSA 2021 season is already sold out. 400 spots gone in 14 days. In this week’s podcast episode, I share exactly how I got there, and what my key take-aways were from the sales strategy that drove these crazy results. It’s…
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October 28, 2020 by Corinna How well do you actually know your customer? I don’t mean demographics… I mean the deep stuff. What makes them tick? Why are they standing by you? Here’s the secret to being a great marketer: The best marketers know their customer like the back of their hand. They know what drives…
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October 21, 2020 by Corinna How well do you actually know your customer? I don’t mean demographics… I mean the deep stuff. What makes them tick? Why are they standing by you? Here’s the secret to being a great marketer: The best marketers know their customer like the back of their hand. They know what drives…
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October 14, 2020 by Corinna In today’s episode I interview one of the big guns of CSA, Cassie Noltnerwyss of Crossroads Community Farm, and we talk ALL things CSA. Cassie and her partner Mike started farming at Crossroads Community Farm in Cross Plains, Wisconsin in 2005. Together they run an 800 member family CSA in…
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