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December 6, 2023 How do you sell a rare breed pig in a community who’s never heard of it? This was a problem faced by today’s podcast guest. Joanna Shepherd from Cobblestone Farm had moved from the UK on a mission to save the Berkshire pig breed! The problem: not many people in Saskatchewan, Canada…
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November 29, 2023 What do you want your farm customers to DO? This is the all-important question as a farm marketer. You are always taking your customer (or prospect) somewhere. We should be ready at all times with a “call to action” in whatever communication channel we use. “DO THIS.” Most farmers (and business owners)…
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November 22, 2023 How do you make your farm products highly desirable? To answer this question, this week I share another saga in my continuing quest to find a massage therapist. I share how my prospective LMT played “hard to get” when I tried to book her; and what that did inside my brain to…
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November 15, 2023 What if you could go ONE place to learn all the farm marketing basics, and DIY your way through them? What if you could spend this off-season, working through ONE marketing project at a time – build it in 30 days, and move on to the next one? What if you could…
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November 8, 2023 In today’s episode, I’m diving into a crucial aspect of farm marketing: the art of price anchoring. Have you ever gone to Amazon to buy something with a certain idea in your mind of what something will cost?… and then you see what Amazon thinks it should cost?… For example, I recently …
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November 2, 2023 Do you wish more of your current CSA members would renew their share early? I just wrapped up my end-of-season “early renewal” promotion campaign to my current CSA members, and it’s October 23. I asked 400 members to give me their commitments for next summer. My results?… 310 of 385 spots were…
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October 25, 2023 When you talk about your farm products, are you making a nice, bullet-point list of features that come with your product? Things like: certified organic by USDA grass-fed, regeneratively-raised locally-sourced raw and unfiltered That’s great, but that may not be enough. The problem with just focusing on features in our marketing is…
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October 18, 2023 Imagine waking up on Christmas morning and running to tree to pass out gifts, only to discover that none of the packages have labels on them. You have no idea which package is for whom. Some packages go to the wrong person. People get upset. NO BUENO. Ahhh…. the power of LABELS.…
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October 11, 2023 How often do you hold up a mirror? If you’re good at marketing, you’re doing it ALL THE TIME. We mirror in two ways: In our behavior and face to face interactions with customers/prospects In our messaging. Here’s an example of a mirroring effect in action in your messaging: In today’s episode,…
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October 4, 2023 Do people “Google” something that leads to your business? If so, what are they typing into that search bar? And is Google recommending your business to them? If not, you may have an “SEO Problem.” In today’s episode, I invite a special guest and SEO expert, Julia Bocchese, onto the show to…
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