BLOG

June 7, 2023 by Corinna What if I told you that the average cart abandonment rate across all industries is 69%? This week, I was placing an online order for poly bags for our farm’s pack shed — we’ll need a LOT for the season. But as I was reading the product description, I couldn’t…
Read more

May 31, 2023 by Corinna Wondering why more people aren’t buying your product?… Well, it could be many things. But maybe your customers are confused about how to start doing business with you. Imagine a brand new potential client finds about your brand. They’re curious enough to go check out your website or store. They…
Read more

May 24, 2023 by Corinna In today’s podcast, I interview Camilla Lombard, co-owner of SeaForager — a community supported fishery located in the San Francisco Bay area. Camilla is doing a lot of things intrinsically right with her marketing. Her location is ideal for her product. As the author of a renowned seaforager’s guide, her…
Read more

May 17, 2023 by Corinna Last month, I booked a massage with a new LMT that I found via Google. Thirty minutes before my appointment, I realized that she wasn’t located in Oak Harbor, Ohio. She was located in Oak Harbor, WASHINGTON. Yeah. How did this happen? I’m still trying to figure out what I…
Read more

May 10, 2023 by Corinna Are customers experiencing success with your product? Or are they overwhelmed and confused once they get it in their kitchen? (Maybe they’re not even using the product because they’ve given up on it!?) Yikes! As a marketer, our job is not just to get our customers to buy. We ALSO…
Read more

May 3, 2023 by Corinna How important is it to inspire your customers with your business? In today’s podcast, I dig into that question with flower farmer Lyndsay Biehl of Wildroot Flower Company. Over the last 6 years, she has slowly built an organic following of super-fans. And after our conversation, I have my suspicions…
Read more

April 26, 2023 by Corinna How are you leveraging word of mouth? It is still by far the #1 way that people hear about your product. So are you building any mechanisms to encourage this to happen more? And what if I told you that around 60% of word of mouth marketing for your brand…
Read more

April 19, 2023 by Corinna Do you have a product that isn’t selling well in your online store? In today’s episode, I share a strategy you can try that may change your low-seller to a best-seller. And it only takes 5 minutes. This idea was inspired by the breakfast buffet table at my women’s Bible…
Read more

April 17, 2023 by Corinna A BONUS episode?! That’s right. I don’t do these very often. But recently, Local Line released some big news for their platform, which have some exciting possibilities for farmers using their platform. This news was so big, that I wanted to make sure farmers heard about it NOW before the season gets intense…
Read more

April 12, 2023 by Corinna What makes a person decide to buy themselves a bouquet of flowers? Knowing the answer to this question may be the key to selling more of them. In today’s podcast, I interview flower farmer Kendra Kennedy of Dogwood Flower Farm in Wisconsin. Her goal is to build her entire farm…
Read more