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October 5, 2022 by Corinna I get this question a lot from farmers… “What should I focus on first in my marketing strategy?” After 15 years of running a farm business (and learning this stuff the hard way), I feel like I can offer a pretty solid “list” of the marketing “assets” that pack the…
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September 28, 2022 by Corinna What if there were a Farm Marketing “Bible” that spelled out all the best practices to help market to your customers online? Farmers are expected to know everything about how to run a business – including sales and marketing. But knowing where to start can be overwhelming — especially if…
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September 21, 2022 by Corinna What is the secret behind my CSA’s incredibly loyal fan base? How are we scoring a 93% retention rate every year? What if it’s not about the vegetables? In today’s episode, I interview my secret weapon, Cadie Jardin. Cadie is a member of my farm team. We call her our…
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September 14, 2022 by Corinna Somebody buys your product. Then what happens?…  Many business owners think that the work of sales and marketing is now over. The customer bought the product, and now we’re done. Wrong. In today’s episode, I talk about the VERY important phase of the sales process called “product fulfillment.” I share…
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September 07, 2022 by Corinna Before your potential new client decides to buy your stuff, they’re looking for ONE thing… Proof. You need to show that you’re the real deal — your product delivers results! Customers often don’t even realize they’re looking for this, but they are. That’s why it’s important for you to build…
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August 31, 2022 by Corinna As an entrepreneur and small business owner, I am constantly chasing “the next big thing.” I set ambitious goals. I build execution plans to get there. And I base my sense of success and value on whether or not I hit them. The problem is, I almost NEVER hit them…
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August 24, 2022 by Corinna Tired of trying to share long, ugly URL links with leads and customers in your marketing channels? There’s another way. They’re called “redirects,” and when I first discovered them, I was ecstatic. I use them ALL the time. This is like bit.ly link shorteners, but where you get to decide…
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August 17, 2022 by Corinna Every now and then, I run into a fantastic sales funnel example in the real world in another industry. When it happens, I take notes, so I can share it with you. This week, I’m breaking down the sales funnel of my son’s orthodontist. You see, in a matter of 7…
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August 10, 2022 by Corinna Vacation in July for a farmer? Is it possible? What if it were?… In today’s episode, I share my story of how Kurt and I successfully planned and executed a 5-day vacation to Oshkosh, Wisconsin in the middle of July. How did our farm survive without us? What did we…
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August 3, 2022 by Corinna Writing the weekly CSA Newsletter…. do you love it? Or hate it? This used to feel like a CHORE! In my early years, I would start from scratch every week, and it felt like I was back in Yearbook class — not only trying to write engaging “newspaper-style” articles, but…
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