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June 21, 2023 by Corinna I’m often asked by farmers who are strapped for time: “Help! If I only have a few hours a week to devote to marketing, what should I be doing?” Today’s podcast answers that question. I share the top 5 tasks that I repeat every week in my main season to…
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June 14, 2023 by Corinna In today’s episode, meet my special guest Elizabeth Hopkins from Honeymoon Farm – the mushroom capital of the world. Since 2017, she’s been marketing her gourmet mushrooms at a farmer’s market, trying to educate a consumer who’s only familiar with the cremini mushrooms you might buy at the store. How…
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June 7, 2023 by Corinna What if I told you that the average cart abandonment rate across all industries is 69%? This week, I was placing an online order for poly bags for our farm’s pack shed — we’ll need a LOT for the season. But as I was reading the product description, I couldn’t…
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May 31, 2023 by Corinna Wondering why more people aren’t buying your product?… Well, it could be many things. But maybe your customers are confused about how to start doing business with you. Imagine a brand new potential client finds about your brand. They’re curious enough to go check out your website or store. They…
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May 24, 2023 by Corinna In today’s podcast, I interview Camilla Lombard, co-owner of SeaForager — a community supported fishery located in the San Francisco Bay area. Camilla is doing a lot of things intrinsically right with her marketing. Her location is ideal for her product. As the author of a renowned seaforager’s guide, her…
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May 17, 2023 by Corinna Last month, I booked a massage with a new LMT that I found via Google. Thirty minutes before my appointment, I realized that she wasn’t located in Oak Harbor, Ohio. She was located in Oak Harbor, WASHINGTON. Yeah. How did this happen? I’m still trying to figure out what I…
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May 10, 2023 by Corinna Are customers experiencing success with your product? Or are they overwhelmed and confused once they get it in their kitchen? (Maybe they’re not even using the product because they’ve given up on it!?) Yikes! As a marketer, our job is not just to get our customers to buy. We ALSO…
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May 3, 2023 by Corinna How important is it to inspire your customers with your business? In today’s podcast, I dig into that question with flower farmer Lyndsay Biehl of Wildroot Flower Company. Over the last 6 years, she has slowly built an organic following of super-fans. And after our conversation, I have my suspicions…
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April 26, 2023 by Corinna How are you leveraging word of mouth? It is still by far the #1 way that people hear about your product. So are you building any mechanisms to encourage this to happen more? And what if I told you that around 60% of word of mouth marketing for your brand…
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April 19, 2023 by Corinna Do you have a product that isn’t selling well in your online store? In today’s episode, I share a strategy you can try that may change your low-seller to a best-seller. And it only takes 5 minutes. This idea was inspired by the breakfast buffet table at my women’s Bible…
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