BLOG

July 29, 2020 by Corinna Did you know there are 6 specific triggers that make someone decide to buy your product NOW? Wouldn’t it be great to know what they are?… In this podcast, I dive deeply into one of them: scarcity. We value things that have recently become less available to us. Scarcity is…
Read more

July 22, 2020 by Corinna In the year of COVID, doing farm events is pretty much impossible. So how do you create energy, connection, and momentum when you can’t see each other anymore? A few weeks ago, we accidentally discovered an innovative contest idea that took the CSA by storm. That led to a series…
Read more

July 15, 2020 by Corinna Imagine being able to simply click on a button in your gmail app or on your phone, start talking out a video message, and then sending it as a thumbnail recording to a customer, friend, or prospect. Allow me to introduce you to the “video email.” I started using this…
Read more

July 8, 2020 by Corinna So you’ve got all these new CSA members this year. Do you have a plan to help them succeed? Do you have a plan to keep them coming back next year? What do you need to do to help them achieve success with your CSA product? In this episode, I…
Read more

July 1, 2020 by Corinna So you have an email list. People are subscribing. Your leads are growing in number. Now what? In this episode, I talk you through the value of an email “nurture” sequence. A what, Corinna? Also known as a nurture campaign, email drip sequence, these bad boys are a great way…
Read more

June 24, 2020 by Corinna   When I first started learning about online marketing, I kept hearing my teachers and influencers talking about “KLT.” What does it stand for?… Know, Like, and Trust. These 3 words are the secret sauce for marketing strategy in the early part of the funnel. In this episode, I talk…
Read more

June 17, 2020 by Corinna In this episode, I interview Dan Brisebois from Ferme Tourne-Tol. I originally asked him on the show because he had a thriving CSA (and I wanted to share some of his secret sauce). But I also discovered that along the way, he has built a seed business AND a new…
Read more

June 10, 2020 by Corinna Now that you’ve gotten all these new CSA members this season, we want to shift our focus to how to keep them coming back next year. Creating satisfied customers starts with setting and managing accurate expectations. If both sides are clear how the CSA works, what it will do (and…
Read more

June 3, 2020 by Corinna Are your customers getting tired of your brand? Have you done anything NEW lately? In this episode, we discuss the principle that your customers are always growing. It’s important to keep momentum alive in your brand to keep things from feeling static. So how do you do that? We share…
Read more

May 27, 2020 by Corinna Have you sold out yet in your CSA? GOOD FOR YOU! (Feel amazing, doesn’t it?) Now… what are you telling people when they ask if they can join your CSA? You’re sending them to a wait list, aren’t you. Yeah, I used to do that too. But in today’s episode,…
Read more