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May 6, 2020 by Corinna This past February I got a chance to do some consulting work with Karli-Miller Hornick from Main Street Farms in Cortland, NY. Before we met, I asked her to take a month and do some deep-dive customer research interviews with her clients to help make our job of message-building easier.…
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April 29, 2020 by Corinna If you’ve been doing a CSA for a few years, you may have considered adding on additional “share-types” to your product suite. Also known as “add-ons,” these share types can help elevate your branding, get you more customers, and make you more money. But they can be a tricky animal.…
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April 1, 2020 by Corinna This episode is being released in the midst of the emerging COVID-19 virus epidemic. Farmers everywhere are being forced to pivot how they sell their product, when they can’t actually interact face-to-face with customers anymore. Enter the online store. Are you a farmer trying to navigate this new territory? How…
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April 22, 2020 by Corinna Are you feeling anxious? With COVID-19 taking over the economy and dominating the air waves and messaging, it’s easy to get sucked into the landscape of fear it has created. As farmers, how can we resist the urge to see the glass even emptier than before? I’ve personally been doing…
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April 14, 2020 by Corinna It’s April 14, 2020, and the world is being ravaged by the COVID-19 virus. Farmers everywhere are facing closed farmer’s markets, restaurant sales that have evaporated, and wholesale clients pushing the pause button. Growers need a place to move their product. As a result, the CSA movement has surged with…
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April 8, 2020 by Corinna Do you have a Facebook group for your farm yet? No, Corinna — I’ve got a Facebook business page. Isn’t that good enough? Well… In today’s landscape of isolation and uncertainty, more than ever our customers are craving community and connection. And where are they going to find that?… Facebook…
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March 25, 2020 by Corinna   So how do you make MORE money? Well, isn’t that the question we all are asking? What if I told you that of ALL the ways you can increase revenue, ONE of them will make you MORE money BY FAR. When I first started out in my marketing journey,…
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March 18, 2020 by Corinna I’m really excited to share this week’s episode. Because I have a GUEST. This week, I feature Carrie Sedlack on the show. I interview her specifically about a new project she is spearheading — a national CSA network called the “CSA Innovation Network.” We talk through how this project came…
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March 11, 2020 by Corinna Just getting started with CSA? Wondering how the heck to find your first customers? In this episode, I share tips from OTHER CSA farmers who have walked this road before you. You’ll learn how MOST of us got started and get specific ideas for where to begin. Get ready for…
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March 5, 2020 by Corinna Great marketers think of themselves as a travel agent. Your job is to engineer the perfect journey for your ideal customer through your brand. You must identify the key actions, feelings, thoughts, and repetitive tasks you want them to take to experience success as fast as possible. What does it…
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