Helping Farmers Get Better at Marketing
May 29, 2024 COUPON CODES!! Are you using them? If you have an online store, these are a great way to entice your customers to come on over and buy. They’re also a great way to turn prospects into buyers. I recently heard from Local Line (my ecommerce platform) that they would adding coupon codes…
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May 22, 2024 Are you using SMS in your marketing? SMS is “code” for text messaging. It stands for short message service. And in today’s podcast, my guest, Ari Memar, is going to give us a basic tutorial in how we can be using texting in our farm marketing strategy. Turns out there is a…
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May 15, 2024 Raise your hand if you want to find more farm clients… I often hear farmers lamenting that they can’t find enough customers. Maybe the people you are attracting don’t live in your local area, or they DO live in your area, but they aren’t buying. You have an attraction problem. If you’re…
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May 8, 2024 This week, I have two farm projects that feel like a heavy lift. And because these decisions feel hard, I’m not taking action…. (Does this sound familiar?) I feel like I need more information. I’m worried I’ll make the WRONG decision that will upset clients. And finding a solution would require several…
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May 1, 2024 When I first started learning about farm marketing years ago, there was SO MUCH. I felt overwhelmed. I really wanted a framework to help me stitch it all together and give it a rhyme and a reason. Then, one of my mentors shared an acronym that I found really helpful. It’s TLC.…
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April 24, 2024 As life would have it, I’ve been in a season of long-term illness this winter. These health issues have been so distracting, that I’ve had to pare down my farm marketing to the absolute bare bones. What’s interesting is that I haven’t noticed a huge difference! I’m often asked by farmers, “If…
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April 17, 2024 Last month, I was doing a one to one coaching call with one of my farmer Accelerator members. They came to me with a problem: “Help us figure out why hardly anyone is buying from the online store.” They had recently received a boost in traffic to their website thanks to some…
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April 10, 2024 Every one of your farm products has a conversion rate. The question is: do you know what it is? I used to scream and rail and raise my fists to the heavens in frustration, when I couldn’t get more people to buy my CSA box. What was wrong with me? Maybe nothing……
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April 3, 2024 Do you have a customer retention problem? If so, I bet I know one of the major factors behind it. In this podcast, we take a deep look at the critical customer management system that should be firiing RIGHT AFTER a person buys. It’s called “customer onboarding.” I know. Not very sexy.…
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March 27, 2024 Today it’s time to review the marketing basics. When I was a volleyball coach years ago, I used to say, “We spend 80% of our time focusing on the basics.” If you can’t serve a ball over the net, you’ll never score points. If you can’t bump the serve into the air…
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