Helping Farmers Get Better at Marketing
July 3, 2024 Recently, I’ve been looking for ways to increase our weekly online store revenue in our Local Line store. I noticed that we had a LOT of 1 or 2 item purchases last year. Those are quite frankly a real drag to pack. The amount of time it takes me to print the…
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June 26, 2024 I still remember the first day of our first week of CSA this season. It felt electric! I woke up with so much excitement. I had a big to-do list, and not enough time. But I was excited to get started. My crew was out harvesting super early that morning, and with…
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June 19, 2024 Today’s episode is inspired by an email I received from a farmer and podcast subscriber. It was a question about how many emails to send each week when you have different segments of audiences? This farmer has three different “groups” of clients — the 2024 CSA buyers, the 2023 CSA buyers who…
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June 12, 2024 This podcast is for all of you who go to farmer’s markets!! Do you want to walk away from the market feeling like you did everything you could to maximize sales that day? Here’s a fact: You’re going to sell more at the farmer’s market if you do a little bit of…
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June 5, 2024 This episode is PART TWO of a series all about “ways to use coupon codes in your online store.” If you have an online store, these are a great way to entice your customers to come on over and buy. I also love that i can run a report of my coupon…
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May 29, 2024 COUPON CODES!! Are you using them? If you have an online store, these are a great way to entice your customers to come on over and buy. They’re also a great way to turn prospects into buyers. I recently heard from Local Line (my ecommerce platform) that they would adding coupon codes…
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May 22, 2024 Are you using SMS in your marketing? SMS is “code” for text messaging. It stands for short message service. And in today’s podcast, my guest, Ari Memar, is going to give us a basic tutorial in how we can be using texting in our farm marketing strategy. Turns out there is a…
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May 15, 2024 Raise your hand if you want to find more farm clients… I often hear farmers lamenting that they can’t find enough customers. Maybe the people you are attracting don’t live in your local area, or they DO live in your area, but they aren’t buying. You have an attraction problem. If you’re…
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May 8, 2024 This week, I have two farm projects that feel like a heavy lift. And because these decisions feel hard, I’m not taking action…. (Does this sound familiar?) I feel like I need more information. I’m worried I’ll make the WRONG decision that will upset clients. And finding a solution would require several…
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May 1, 2024 When I first started learning about farm marketing years ago, there was SO MUCH. I felt overwhelmed. I really wanted a framework to help me stitch it all together and give it a rhyme and a reason. Then, one of my mentors shared an acronym that I found really helpful. It’s TLC.…
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