Helping Farmers Get Better at Marketing
March 18, 2020 by Corinna I’m really excited to share this week’s episode. Because I have a GUEST. This week, I feature Carrie Sedlack on the show. I interview her specifically about a new project she is spearheading — a national CSA network called the “CSA Innovation Network.” We talk through how this project came…
Read more
March 11, 2020 by Corinna Just getting started with CSA? Wondering how the heck to find your first customers? In this episode, I share tips from OTHER CSA farmers who have walked this road before you. You’ll learn how MOST of us got started and get specific ideas for where to begin. Get ready for…
Read more
March 5, 2020 by Corinna Great marketers think of themselves as a travel agent. Your job is to engineer the perfect journey for your ideal customer through your brand. You must identify the key actions, feelings, thoughts, and repetitive tasks you want them to take to experience success as fast as possible. What does it…
Read more
February 26, 2020 by Corinna What happens immediately after someone joins your CSA? Is it a confirmation email and then crickets?… What if you could do something more that would help the customer feel better about their recent purchase? In this episode, I share a strategy I use with wicked success known as the “Welcome…
Read more
February 19, 2020 by Corinna Last month, I bought one of these. It’s an air fryer. And when it arrived at my house, I was blown away when I opened up the packaging. Why? Because this brand did something VERY effective to make me want to start cooking with their product that night. Here’s…
Read more
February 12, 2020 by Corinna Marketing is a lot like a Haunted Corn Maze. Ever been in one? So much of marketing is simply building a system that encourages your prospects to move from one stage of the customer value journey to the next one. We are “engineers.” So how are you guiding your prospects…
Read more
Feb 5, 2020 by Corinna “It’s too expensive.” You ever hear people say that about your CSA product? Does it make you cringe? Maybe feel some self-doubt? Pricing is way more than just an analysis of your costs versus profit margins. It’s also an emotional and psychological decision. I remember my first season of CSA.…
Read more
January 29, 2020 by Corinna So you’ve done the work of gathering testimonials from your raving fans. Now… what are you DOING with them. It’s an absolute WASTE if you have these money-making resources and do nothing with them. In today’s episode, I’m going to share 12 simple places you can be putting your hard-won…
Read more
December Jan 22, 2020 by Corinna Be honest… how often do you look at the reviews on Amazon before buying a product? (Every time, right?!) Ratings, reviews, and testimonials are one of the primary triggers to getting someone to buy your CSA. SOCIAL PROOF! So important! Are you using them? Lucky for you, it’s pretty…
Read more
December Jan 15, 2020 by Corinna I remember when I rebuilt my website. I took FOREVER deciding to get started because I could not figure out which platform to use. Website platform overwhelm is a real thing. But don’t let it hold you back. Ultimately, you will have to do the work of researching the…
Read more
