Helping Farmers Get Better at Marketing
May 29, 2019 by Corinna One of the MOST important pieces of data you must discover (if you want to be a good marketer) is WHY your customer came to you in the first place. What were they looking for? What motivated them to go searching? Every purchase is motivated by a problem faced by…
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May 22, 2019 by Corinna We all know that WHAT we talk about in our marketing message matters. But have you ever thought about the order in which you talk about it? What you say first, second, third…? That’s what this episode is all about. I talk through the concept called “Messaging Hierarchy”: why the…
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May 15, 2019 by Corinna When we first started our CSA farm back in 2008, we had a tough sell: Get 12 people to spend $365 with a first-year farmer. No prior relationship. No way to “warm them up” and grow trust. Seven years later, I learned why that was so hard. I didn’t have…
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May 8, 2019 by Corinna This is probably the most valuable piece of content that I learned as a newbie marketer. It’s the Customer Value Journey Map. That’s right: your customers go on a predictable journey through your brand. If I told you there were 8 steps they need to take to become a brand…
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May 1, 2019 by Corinna Not everyone is interested in your farm products. Have you figured that out yet? So when we have a special offer or product, how do we know who to show that offer to? There are all kinds of potential customers swimming around “out there” in the big wide world. Think…
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May 1, 2019 by Corinna Whom are you targeting with your marketing and messaging? Here’s a big paradigm shift you need to commit to memory: “If you’re talking to everyone, you’re talking to no one.” We used to try and make everyone our CSA member. We have since learned that this strategy is not effective.…
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May 1, 2019 by Corinna Corinna, why did you start this podcast? Oh such a good question! Here’s the truth: so many of us farmers have all kinds of experience and training in how to grow our product — seeding, soil amendment, bed prep, rotations, harvest practice… But we have precious little training in how…
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In 2008, we started a CSA called Shared Legacy Farms with only 12 people. That was back before there was Facebook. Before social media. Before it was easy to make a website. If you’re a farmer, and you’re thinking about joining the CSA today, you’re probably wondering…how do you find those VERY first customers? That’s…
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If you aren’t using testimonials to help sell your CSA, you are leaving money on the table. Testimonials are an absolute deal-breaker when it comes to selling new customers your product. And I confess, I didn’t understand their power until recently. Of course, I’ve always known about the power of “word of mouth”… In fact,…
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Your current CSA members are some of your greatest assets for lead generation. You already know that. But what you may NOT have realized is exactly HOW you can leverage their love for your CSA to help you find more customers. In this blogpost, I’m going to focus on one method I use a lot…
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