Helping Farmers Get Better at Marketing
July 17, 2019 by Corinna Ever tried putting a puzzle together without having the picture on the box to look at? (It’s hard). That’s what it can feel like when you first start trying to do “digital marketing” for your farm. Lead magnets?… email sequence?… Facebook? How does it all work TOGETHER to actually make…
Read more
July 10, 2019 by Corinna Remember these? It’s the Honeycomb bike license plate “BONUS” that came inside their cereal boxes back in the 1980’s. Boy did I love these. In fact, it’s why I bought Honeycomb cereal. Have you ever used bonuses to help you sell your CSA? I had NEVER thought of this in…
Read more
Are there things in your business that you shouldn’t be doing anymore? Things that should “just die”? Today I want you to watch this video from Don Miller. Don is the author of Building a Storybrand. And he is a marketing expert. The video is all about “opportunity cost.” And how it…
Read more
July 3, 2019 by Corinna Are you struggling to get people to sign up for your CSA offer? One thing you may want to troubleshoot first is your “offer.” What’s an offer? That’s what this episode is all about. I used to think that I just had to put a few bullet points together to…
Read more
June 26, 2019 by Corinna CSA newsletters — do you like writing them? I have a lot-hate relationship with them. I know how valuable they are to some of my customers. But I’m not convinced that a majority of them actually read the thing. And that makes it hard to justify spending 5 hours a…
Read more
June 19, 2019 by Corinna Do you know TOO much about your product? Are you making assumptions about what they already know (or want to know?) Are you talking about the WRONG things? And is your marketing confusing your prospects as a result? Welcome to something called “The Curse of Knowledge” — when we make…
Read more
June 12, 2019 by Corinna If you’re a CSA farmer, you know that not everyone is a perfect fit for your product. It takes a “special kind” of person to succeed at CSA. So how do you find more of them? That’s what this episode is all about. I teach you all about digital…
Read more
June 5, 2019 by Corinna If I told you that there are 6 reasons that trigger someone to buy something, wouldn’t you want to know what they are? (so you could make those things happen…?) That’s what this episode is all about. Based on psychology and lots of research, here’s what the marketing world knows…
Read more
May 29, 2019 by Corinna One of the MOST important pieces of data you must discover (if you want to be a good marketer) is WHY your customer came to you in the first place. What were they looking for? What motivated them to go searching? Every purchase is motivated by a problem faced by…
Read more
May 22, 2019 by Corinna We all know that WHAT we talk about in our marketing message matters. But have you ever thought about the order in which you talk about it? What you say first, second, third…? That’s what this episode is all about. I talk through the concept called “Messaging Hierarchy”: why the…
Read more
