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March 20, 2024 How do you market a flower subscription CSA? That’s the topic of today’s podcast, which is actually a recording from ANOTHER show I was on last week. I was interviewed for the Dirt on Flowers podcast, and the episode turned out SO good that I asked if I could share the recording of…
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March 13, 2024 Have you ever thought about offering a Spring Plant Sale to your customers? You grow veggie startup plants for them for their garden. They pre-order them in early March, you get the revenue in the bag, and then deliver them when they’re ready? This has been one of our most popular promotions…
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March 6, 2024 Have you ever thought about monetizing your farm’s YouTube Channel? If you already have subscribers and videos on your channel — this may as easy as 15 minutes to set up. I recently flipped the switch to make monetize my channel, and it’s SO COOL to see passive revenue coming into my…
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February 28, 2024 In today’s episode, I share a case study of one pasture-based livestock farmer, who has spent the last 9 years slowly scaling her business in a way that hasn’t required her to take on debt, while also having time to homeschool her two kids. I ask her: “How’d you get here?” Dana…
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February 21, 2024 Are you a farm business that uses social media to sell your product? Then today’s podcast is a  must-listen. One of the delicate balances of posting on social media is making sure you also honor the rules of the platform. I’m constantly reminding myself that people aren’t coming to Facebook or Instagram…
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February 14, 2024 Today, we talk about the importance of creating habits around your product. This month, I saw a sign at my local meat/butcher in town. It showed the Daily Lunch Deal for each day for the next 3 weeks. It was new, so it captured my attention. Tanks Meats hopes that by showing…
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February 7, 2024 Do you have a signature product you’re trying to get your customers to buy? I often ask farmers: “Where are you taking people?” Your Answer: All roads in your business lead to ___________? If you answered something like “CSA membership,” subscription, side of beef, or some other big ticket item, then I…
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January 31, 2024 In today’s episode, you’re going to hear from a flower farmer who used the “early bird launch sales method” to help her presell 60% of next summer’s subscriptions in just 7 days. Megan reached out to me a few weeks after her promotion campaign ended to say, “It worked!!!” (Multiple exclamation points).…
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January 24, 2024 Farm website updates. Ugh. If you’re like most farmers, you cringe at the thought of working on your website. It feels overwhelming, time consuming and ultra confusing. What do you say? How do you set it up technically?  How do you even get started?! In today’s episode, I interview an actual website…
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January 17, 2024 I’m willing to bet that if you’re in business, you have some big dreams and goals you want to hit. How do you make sure you reach them? Over the last 3 years especially, I’ve made some pretty incredible things happen. One day this past year, I was reflecting on the art…
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