Helping Farmers Get Better at Marketing
December Jan 8, 2020 by Corinna What’s your farm’s tagline? (Does it suck?) Or are you thinking, “Wait… what tagline?” BUSTED! Taglines are helpful one liners that can quickly communicate to your customer prospect what you do and how you can help them. They can shorten the sales process if you get them right. But…
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December Jan 1, 2020 by Corinna Is your website messaging all about you? Here’s a test. Tell me what your main picture is on your website? (Is it a picture of you? Or your vegetables?) Do you have ANY pictures of customers using your product? In this episode, I share a fundamental shift in mindset…
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December 18, 2019 by Corinna Have you ever called your customers on the phone? Not to tell them where to pick up their CSA box or where to send their payment… Have you ever called them to try and UNDERSTAND them?… I know. You’re thinking: “Who has time for that?” or “Why would I…
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December 11, 2019 by Corinna Okay let’s be honest…. Are you embarrassed about your farm’s website? Maybe embarrassed is too strong a word. Is your website helping you find customers? Or is it so outdated that you’re not even sure? Having a strong website can mean the difference between someone choosing YOUR farm’s CSA over…
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December 4, 2019 by Corinna If you want to be a great marketer, one of the languages you’ll need to master is “cave man.” Cave man? Yes. Marketing messages often fall flat because they are too confusing or saying the wrong thing. In this episode, I’ll teach you something called the “Grunt Test.” I use…
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November 30, 2019 by Corinna Are you going to a farming conference this winter? So tell me… why do you go to these events? What drives you back year after year? And how do you make the most out of them? Over the years, I’ve come to answer this question differently. I used to go…
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November 27, 2019 by Corinna Do you know what you’re REALLY selling to your CSA members? News flash! You are NOT selling just vegetables. As a CSA farmer, you’re actually selling something a WHOLE lot more valuable. In this episode, I talk you through what that is, and why it’s absolutely imperative that you talk…
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November 20, 2019 by Corinna Recognize this logo? Can you see the arrow? Look really hard… (hint: let your eyes go fuzzy and check out the negative white space). !!!!! (RIGHT?!!!) Sometimes all it takes is to look at something in a new way — and it opens our eyes. Customer surveys are like that.…
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November 13, 2019 by Corinna Trying to figure out what kinds of stuff you should be building for your marketing strategy? Sometimes it feels like you’re doing a whole lot of stuff that “feels like” marketing – -but you’re not sure it’s moving the needle forward on your business. Been there? After doing this digital…
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November 6, 2019 by Corinna How are you providing unexpectedly amazing service to your CSA members? Are you planning such moments into the customer experience? If not, you should be. And here’s why: They leave an impression and they create major brand loyalty. What could “surprise and delight” look like for YOUR farm? That’s what…
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