Helping Farmers Get Better at Marketing
February 12, 2020 by Corinna Marketing is a lot like a Haunted Corn Maze. Ever been in one? So much of marketing is simply building a system that encourages your prospects to move from one stage of the customer value journey to the next one. We are “engineers.” So how are you guiding your prospects…
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Feb 5, 2020 by Corinna “It’s too expensive.” You ever hear people say that about your CSA product? Does it make you cringe? Maybe feel some self-doubt? Pricing is way more than just an analysis of your costs versus profit margins. It’s also an emotional and psychological decision. I remember my first season of CSA.…
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January 29, 2020 by Corinna So you’ve done the work of gathering testimonials from your raving fans. Now… what are you DOING with them. It’s an absolute WASTE if you have these money-making resources and do nothing with them. In today’s episode, I’m going to share 12 simple places you can be putting your hard-won…
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December Jan 22, 2020 by Corinna Be honest… how often do you look at the reviews on Amazon before buying a product? (Every time, right?!) Ratings, reviews, and testimonials are one of the primary triggers to getting someone to buy your CSA. SOCIAL PROOF! So important! Are you using them? Lucky for you, it’s pretty…
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December Jan 15, 2020 by Corinna I remember when I rebuilt my website. I took FOREVER deciding to get started because I could not figure out which platform to use. Website platform overwhelm is a real thing. But don’t let it hold you back. Ultimately, you will have to do the work of researching the…
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December Jan 8, 2020 by Corinna What’s your farm’s tagline? (Does it suck?) Or are you thinking, “Wait… what tagline?” BUSTED! Taglines are helpful one liners that can quickly communicate to your customer prospect what you do and how you can help them. They can shorten the sales process if you get them right. But…
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December Jan 1, 2020 by Corinna Is your website messaging all about you? Here’s a test. Tell me what your main picture is on your website? (Is it a picture of you? Or your vegetables?) Do you have ANY pictures of customers using your product? In this episode, I share a fundamental shift in mindset…
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December 18, 2019 by Corinna Have you ever called your customers on the phone? Not to tell them where to pick up their CSA box or where to send their payment… Have you ever called them to try and UNDERSTAND them?… I know. You’re thinking: “Who has time for that?” or “Why would I…
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December 11, 2019 by Corinna Okay let’s be honest…. Are you embarrassed about your farm’s website? Maybe embarrassed is too strong a word. Is your website helping you find customers? Or is it so outdated that you’re not even sure? Having a strong website can mean the difference between someone choosing YOUR farm’s CSA over…
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December 4, 2019 by Corinna If you want to be a great marketer, one of the languages you’ll need to master is “cave man.” Cave man? Yes. Marketing messages often fall flat because they are too confusing or saying the wrong thing. In this episode, I’ll teach you something called the “Grunt Test.” I use…
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