Helping Farmers Get Better at Marketing
October 28, 2020 by Corinna How well do you actually know your customer? I don’t mean demographics… I mean the deep stuff. What makes them tick? Why are they standing by you? Here’s the secret to being a great marketer: The best marketers know their customer like the back of their hand. They know what drives…
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October 21, 2020 by Corinna How well do you actually know your customer? I don’t mean demographics… I mean the deep stuff. What makes them tick? Why are they standing by you? Here’s the secret to being a great marketer: The best marketers know their customer like the back of their hand. They know what drives…
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October 14, 2020 by Corinna In today’s episode I interview one of the big guns of CSA, Cassie Noltnerwyss of Crossroads Community Farm, and we talk ALL things CSA. Cassie and her partner Mike started farming at Crossroads Community Farm in Cross Plains, Wisconsin in 2005. Together they run an 800 member family CSA in…
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October 7, 2020 by Corinna When is the BEST time to sell your CSA? Is there one? My answer is unequivocally yes. As a marketer, you are always trying to get the right product, at the right price, at the right place, at the right time. So how do you figure out when that time…
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September 30, 2020 by Corinna Are you doing a sales push to get your CSA members to renew early? If so, did you know there are some things you can be doing NOW to “grease the wheels” to get them in the right mindset to say “yes?” In this podcast, I share 9 ways you…
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September 23, 2020 by Corinna In this podcast, I interview Sarah Judd from Meadow Lynn Farms. Sarah farms full-time with her husband Thomas and in-laws Fred and Sharon. The farm encompasses a 50-cow Jersey dairy, cash crops, 12 acres of strawberries and 130- member CSA program. Sarah started the CSA in 2015 after deciding to…
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September 16, 2020 by Corinna In this podcast, I interview Sharon Mauzy of Skyview Acres in Winchester, Virginia! Sharon is a former city girl-turned farmer, and is one of the first farmers to offer a meat CSA in her area! She and I talk through how she found her first group of customers (a BRILLIANT…
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September 9, 2020 by Corinna If you’re going to ask your CSA members to renew their membership early (aka before the end of the season), I have a quick tip to share in this episode. This tip is the art of “pre-framing” your future offer. You want that offer to fall on good soil. So…
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September 2, 2020 by Corinna Wish you could raise your CSA price, but worried about how it will be received? Raising prices is hard for any business owner. But sometimes, it’s essential to staying profitable. How do you message it to your customers so they take it well? In this podcast episode, I talk you…
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August 26, 2020 by Corinna If you’re a local business, you’re probably getting a lot of customers who find you by going to Google and typing in: “_________________.” Wait… exactly WHAT are they typing in that search bar?… Do you know? The answer to this question is pretty important, because it will determine whether your…
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