Helping Farmers Get Better at Marketing
In 2008, we started a CSA called Shared Legacy Farms with only 12 people. That was back before there was Facebook. Before social media. Before it was easy to make a website. If you’re a farmer, and you’re thinking about joining the CSA today, you’re probably wondering…how do you find those VERY first customers? That’s…
Read more
If you aren’t using testimonials to help sell your CSA, you are leaving money on the table. Testimonials are an absolute deal-breaker when it comes to selling new customers your product. And I confess, I didn’t understand their power until recently. Of course, I’ve always known about the power of “word of mouth”… In fact,…
Read more
Your current CSA members are some of your greatest assets for lead generation. You already know that. But what you may NOT have realized is exactly HOW you can leverage their love for your CSA to help you find more customers. In this blogpost, I’m going to focus on one method I use a lot…
Read more
From the beginning, one of the downsides of Instagram has been the inability to post a live link inside your post. The way around this shortcoming was to say something like, “Check out the link inside my bio to learn more about…” So anytime I wanted someone to do something like… Watch a video Download…
Read more
What do you want your customers to do next? This question should be at the fore-front of your mind every time you create any piece of content, be it Facebook posts, blogposts, Instagram videos, email blasts, or IG reels. This was not something that came naturally to me in my early years as a CSA…
Read more
This past week, I decided I had to buy a new refrigerator. As I found myself ramming two heads of Romaine lettuce into a small open cavity on the top shelf of my fridge, a jar of salsa slipped and fell on my foot. Then the coffee creamer. It was time to take action. And…
Read more
Here’s a secret not too many farmers know about me. Before I met my farmer husband, Kurt, I knew ZERO about the farming world. In fact, it’s a common joke that I lived right next to a soybean field, witnessed “dust” on my car every fall, and never once put 2 and 2 together to…
Read more
Who are your CSA customers? I mean… really. Do you know? Actually, let me back up… who is your ideal CSA customer? Because if you’re like me, you’ve got all kinds of CSA clients. You’ve probably got some who are beginners, some who are ho-hum about the whole thing, and others who are raving fans. But…
Read more
Using video is a great way to tell the story behind your farm and to empower your CSA members to learn how to use your food. I use video every week both on my business page and inside my private Facebook group to prepare recipes, unpack the CSA box, teach storage tips, demonstrate cooking techniques,…
Read more
